August 2023 Google Webmaster Report

Buckle up - it was one insane month of changes that all SEOs who care about Google need to catch up on. We had very unstable and heated Google search results, Google is testing links in AI-answers in SGE, the Search Console links report is broken and Google News had an indexing bug for three full weeks.

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Google Search Generative Experience AI-Generated Answers Gain Videos

Google is also adding videos to its Search Generative Experience AI-generated answer section. So now when Google thinks a video is helpful to answer the question, Google may embed a playable video directly in the answer.

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Google Search Console Performance Reporting Not Tracking Search Generative Experience Yet

With the new Google Search Generative Experience, we are all hopeful that Google will give us reporting and filtering in Search Console. This way, we can track how well our sites are performing in SGE vs normal Google Search. But it seems like Search Console is not reporting on SGE at all.

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Google's John Mueller On When To Worry About Keyword Stuffing

Ever wonder at what point you need to worry that there are too many of the same keywords on the page? Well, John Mueller from Google said it is not having it ten or twenty times but rather three hundred to five hundred or more...

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Google Business Profile Tests Generative AI To Help Owners Write Business Descriptions

Google Business Profiles is testing using generative AI to help business owners write descriptions about their businesses. When you edit your business profile in Google, and then edit your business description, Google is showing some owners a AI-powered business description.

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Rusty Android Figurine

Rusty Android Figurine

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Daily Search Forum Recap: August 2, 2023

Here is a recap of what happened in the search forums today...

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Google Search Showing Too Many Ads - Google To Fix

Google, for some users, is showing up to five search ads on a page. Google generally won't show more than four ads on a search results page. Google's Ad Liaison, Ginny Marvin, responded to the concerns by saying, "Thanks for bringing it to my attention. This is not working as intended and we're working to address it."

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Google Search Explore Tests "Return to Top" Button

Google is testing a "return to top" button at the bottom of the Explore section in the search results. Previously, you had to manually scroll to the top, but now you can just jump to the top with the click of a button.

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Google Ads New Trademarks Policy Now Requires An Appeal Form

A couple of months ago we reported Google will be changing its Google Ads trademark policies to do away with the ability to have industry-wide blocks for trademarked terms. Instead, you will need to do this on the specific advertiser level. Google said this makes things faster but it reality, the process requires a lot more effort for some advertisers.

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Google Tests New Local Search Ad Format

About a month ago, I spotted a new ad format in the Google Search results that had this local pack vibe. I shared it around, seeing if anyone else would notice it but I didn't hear back. The new ad format looks like a local result but has a sponsored label.

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Google Removes @ID from Site Name Markup Documentation

Google has removed the @id mentions in the site name documentation calling the use of @id "unneeded." If you compare the old version of the page to the new version, you will see the example code that shows @id lines were removed.

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Google Super G Borg Style Sign

Google Super G Borg Style Signage

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Daily Search Forum Recap: August 1, 2023

Here is a recap of what happened in the search forums today...

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Google: We Don't Archive Our Own Search Result Pages

Google's John Mueller was asked if Google stores a permanent or semi-permanent copy of its own search result pages for future reference. John replied basically saying no, because it is not an efficient use of Google's resources.

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Google Business Profile Adds View As Customer Link

Google is testing adding a "view as customer" link to your Google Business Profile web search dashboard. This, I assume, allows you to view your business listing in web search as a customer would see it and not as you, the owner, would see it.

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New Google Business Profile Policies Overview Page

Google has launched a new help document that gives business owners an overview of the Google Business Profile policies. I received an email about this update yesterday that read, "we're simplifying our policies and guidelines."

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GooglePlex Swimming Pool

Google Swimming Pool

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Daily Search Forum Recap: July 31, 2023

Here is a recap of what happened in the search forums today...

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Google's Revised Site Name Questions & Resources Thread

With the updates to Site names last week, Google decided to post a revised set of questions, FAQs, resources, support and timelines on the whole Google Search site name bit in the Google Webmaster Help forums.

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Bing Chat New Infrastructure Upgrade Taking Longer Than Expected - 30% Out

Microsoft is working hard to upgrade the Bing Chat infrastructure. This will not only make Bing Chat faster and more reliable but also enable features like third-party plugins and nosearch. But this upgrade is taking longer than expected, according to Bing's CEO, Mikhail Parakhin.

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Can You Spot The Ad Label On These Microsoft Bing Search Ads?

Here are two screenshots of search ads in the Bing Search results. Let me know how long it takes you to find the "ad" label on these ads. It took me a while, like a good 20-30 seconds to find the ad label on these ads.

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Google Search Tests Bold & Underlined Title Links For Snippets & Triangle About This Result Icon

Google seems to be testing bolding and underlining the title links in the search results snippets in the mobile search interface. Google is also testing a triangular format for the three dots icon used for the about this result feature.

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Google Drops Google News Sitemap Validation & Errors Help Documents

Google has removed a couple of the Google News sitemaps help documentation. I should note, it seems these were removed a very long time ago, but the links to those documents still exist - but return a 404, page not found error.

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Googlers Baking Cookies At The GooglePlex

Googlers Baking Cookies

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