Google: It's Tempting To Optimize For Tool Metrics; There's No SEO Shortcuts

Google's John Mueller said he understands why some in our industry look to optimize for metrics within various SEO tool platforms, but he said there are not shortcuts in SEO and optimizing for those metrics won't directly lead to Google search ranking or SEO gains.

from Search Engine Roundtable https://ift.tt/fhdzPF0

Google Merchant Center Audience Insights Beta

Google is testing new Audience Insights or audience analytics within the Google Merchant Center interface. This can show you your audience's regions, ages, gender, age group and more.

from Search Engine Roundtable https://ift.tt/n7yrD1a

Google Search People's Insights For Unprofessional Medical Advice

One of the complains with Google Search showing Reddit or other online forums all the time is that for medical questions, the answers can be dangerous and harmful. But at the same time, they can also provide help for people going through a rough time, to hear from others going through it.

from Search Engine Roundtable https://ift.tt/rHcUkIx

Expandable Google Knowledge Panels On Desktop Search

Google now has the ability to expand sections of knowledge panels on the desktop search interface. So when you search for Elon Musk and want to see his children, Google needs to have a down arrow to show more that expands on desktop to show more.

from Search Engine Roundtable https://ift.tt/q32eKxR

Bing Search Adding Al-Enhanced Summary

Microsoft is adding new AI features to Bing Search named AI-enhanced summaries. These can show up in the knowledge panel section, and say the "summary was generated by Al from multiple online sources. Find the source links used for this summary under "Based on sources."

from Search Engine Roundtable https://ift.tt/hw9Copj

Google Generative AI Snippets Throughout Search Results

Google has been doing a lot with generative AI and I know some of you have seen featured snippets, some knowledge panels, local listings and other forms of generative AI in the search results. Here is an example of Google Search placing generative AI snippets and cards within the middle of the search results, in the featured snippets things to know like results.

from Search Engine Roundtable https://ift.tt/erM3OwT

Google Tests People Also Ask More Results Centered Button

Google is testing a more results button with a bit more design, the button expands or refines your query in the people also ask section. Normally you just see a text link that says "more results" but here Google a query and a search icon enclosed in a button.

from Search Engine Roundtable https://ift.tt/0nqxleC

Google Tests New Image Pack Design In Search

Google is testing a new image pack design that shows four images instead of three images with a more images button. This may not be a new change, it might be query dependent but it seems newish to me.

from Search Engine Roundtable https://ift.tt/SgHXk48

Google Search Translate Feature Can Show Images

Google Search's translate feature may sometimes show images that match the word or words, depending on the language you are translating from and to. So if you want to translate the word baby into Spanish or French, Google will show baby photos but if you want to translate it into Hebrew or some other languages, it won't.

from Search Engine Roundtable https://ift.tt/HJUZl63

Google Local Pack Map Tests Open In Maps Button

Google is now testing an "open in maps" button in the local pack maps embed interface. That button takes you into the core Google Maps product for that Google search query.

from Search Engine Roundtable https://ift.tt/TJkbXEA

Semrush Acquired Search Engine Land, SMX & Third Door Media (Industry Reaction)

Semrush, the well-known and popular SaaS search marketing platform, has acquired Third Door Media and all its properties, including Search Engine Land, SMX, MarTech, and Digital Marketing Depot. As you know, Semrush went public in March 2021 and has grown its business over the past 16 years to over 1,000 people and hundreds of millions of dollars.

from Search Engine Roundtable https://ift.tt/hxiIUwq

Google Tests Snippet Product Carousels For Amazon

Google is testing a product carousel within the search results snippets that contain product images, product information, ratings and prices. This might be specific to Amazon, but I am not sure.

from Search Engine Roundtable https://ift.tt/vOoqYVr

Programming Note: Offline For Sukkot On Thursday & Friday

This is a programming note that Thursday and Friday are Sukkot and I will be offline the next two days. I will be offline on Thursday and Friday, October 17th and October 18th.

from Search Engine Roundtable https://ift.tt/QWGksKE

Google Business Profiles Removes Health Insurance Accepted

Google may have removed or be removing the health insurance fields from Google Business Profiles. So if you are a health related organization, and you want patients to see what insurance you accept before coming, Google would show that, but it seems Google is now removing that option.

from Search Engine Roundtable https://ift.tt/8Q7Oibd

Google Tests Shaded Featured Snippet Background

Google is testing adding a background color, shade, to the featured snippets on mobile search. We saw this in February with normal snippets, also with site names and favicons and also with product results. Now Google is testing it for featured snippets.

from Search Engine Roundtable https://ift.tt/GwizXUn

Google Search Tests Angled & Off-Centered Design Elements

Google is testing angled or off-centered design elements within the search results. The search box seems angled, the favicons seem twisted, the box elements throughout seem tilted - it just seems like an interesting test that should never see the day of light.

from Search Engine Roundtable https://ift.tt/WrkwtQ8

Google Search Tests Top Links Title For Sitelinks?

Google is testing showing the term "top links" or "top links from..." in its search results snippets, that seem to give a title to the sitelinks shown under search result snippets. This is shown both on organic free search results and the search ads, Google Ads, in Google Search.

from Search Engine Roundtable https://ift.tt/8ScfLyN

Microsoft Unshipped 27 Bing Features

Did you know that Bing removed dozens of features? 27 Bing featured were "unshipped" according to the new CEO of Bing, Mustafa Suleyman, said on X. He wrote, "Simplicity is one of the core principles I am focused on. I am so proud that the Bing team has unshipped 27 features. Being brave enough to undo complexity is important."

from Search Engine Roundtable https://ift.tt/b3NDXBp

Google Adds Edit & Delete Button Links To Your Reviews

Google has added an edit and delete button link next to the reviews you added to a Google Business Profile listing. This gives the reviewer a quicker method to modify or remove the review they left for a business.

from Search Engine Roundtable https://ift.tt/6TLGlcR

9,000 Google Ads Campaigns Created Every Second???

Thomas Eccel posted a guess, trying to figure out how many Google Ads campaigns are created in a timeframe. He said if the ad campaigns are issued in sequential order, based on his calculations, 9,000 ad campaigns are created on Google Ads every second.

from Search Engine Roundtable https://ift.tt/V13K9n7

Google Tests Quick View Button For Recipes That Keep You On Google

Google is testing placing a "quick view" button overlayed on the images on recipes within Google Search. The crazy part is that clicking on "Quick view" keeps you on Google while giving you a snapshot of the content from the publisher, without sending that traffic to the publisher.

from Search Engine Roundtable https://ift.tt/4YE2kUC

Google Search Tests Verified Labels For Product Results

Back in August we reported that Google was testing showing verified badges, verification labels, in the organic search results. Well, now Google is testing the verified label on the detailed product results overlay, on retailer listings.

from Search Engine Roundtable https://ift.tt/hZxug3b

Google Store Ratings Now Available In India, Australia, Canada & UK

Google is rolling out the Store ratings feature beyond US Search. It is rolling out to searchers in Australia, Canada, India and the United Kingdom. Although, we've seen examples of Google showing them in Australia and other countries over the years, I guess as a test.

from Search Engine Roundtable https://ift.tt/6z4sUVy

Google Search Tests Most Mentioned Places Carousel

Google is testing a new local search carousel named "Most Mentioned Places." It seems to bring up local retail stores that have the product you are searching for. It shows local Google Business Profile listings, with the photo, and review summaries.

from Search Engine Roundtable https://ift.tt/OS3Whso

Google Ads Improved Console Sidebar Navigation

Google has made a small but useful change to the Google Ads sidebar navigation. It made the background white on sub-navigational elements, which helps differentiate between main menu options and sub-menu options.

from Search Engine Roundtable https://ift.tt/HKj6yso