Bing AI-Powered Buying Guide

Microsoft Bing has these AI-powered buying guide that can show up at the top right section for some e-commerce related queries. Microsoft spoke about these buying guides back in June 2023 but they now seem to be rolling out more widely.

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Google AI Overview Displayed Within People Also Ask

Google is testing showing AI Overviews and generative AI results directly in the people also ask section. People also ask generally are featured snippet powered but now Google is testing using AI Overviews instead of featured snippets.

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Google Ads Continues To Test Ads Mixed Within Organic Results - Dynamic Ad Placement

Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, Google had to change its definition of top ads to make way for this historically very unGoogle-like move.

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Google Shopping Ads With Bag Icon In Search

Google can show a bag icon on some of the sponsored search shopping ads. This can show next to the "Shop now" text, where you can either go to the retailers site to buy or click the bag icon to likely check out with Google (I am guessing).

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Google Testing Orange Links For Search Results

Google Search is testing orange links, instead of blue links, in dark mode. This is more like a muted orange color, but it seems orange nevertheless.

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Google AI Overviews Highlight Feature Expands AI Responses

Google is testing a new feature in the AI Overviews within Google Search. There is this "highlight" button that when you click on, it lets you highlight text in the AI Overview, which then in turn gives you more AI Answers.

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Google: Having Different Links On Mobile vs Desktop Pages Can Slow Crawl

Google has made a small update to its crawl budget documentation page to add a best practice is to have the same links on both the mobile and desktop version (if you have different versions) on the page. If you do not do this, it can slow the crawling and discovery of your site, especially if it is a large site.

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Google Ads Adds Segmenting Option To PMax Asset Groups In Reports

Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the "segment" option within the PMax Asset Group Performance section of reporting.

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OpenAI Releases ChatGPT Search: Citations, Robots.txt Controls & More

After beta testing SearchGPT for a few months, OpenAI is now rolling out Search within ChatGPT for ChatGPT Plus and Team users, which will come to free users in the future. The first thing most of us will look at are the citations, links, will Search in ChatGPT drive searchers to our sites.

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Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place

Google added a number of AI, Gemini-powered, features to Google Maps including new search features, review summaries for place listings and a way to ask about a specific business listing where AI will give you answers.

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Google Tests Discover More Places & Explore Places Nearby

Google is testing more local search features and sections including a section in the local finder named "Discover more places" and a local search box in web search named "Explore places nearby."

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Bing Tests New Local Knowledge Panel Design

Microsoft seems to be testing a new design for its local knowledge panel or local listing for a specific brand. This new design has a more card-like interface, showing company photos and information, reviews from third party sites, a map, and other details.

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Google Menu Highlights Search Carousel

Google can show a restaurant's menu right at the top of the search results for a search on that restaurant's brand name. It comes up in this "menu highlights" carousel and showcases some of the items on that restaurant's menu.

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Microsoft Bing Advertising Revenue Up 18%

Microsoft reported its first quarter 2025 earnings and it showed that its search and advertising revenue was up 18%. The last quarter it was up 19%, but as I noted then, the last time it was up over 19% in a quarter before last quarter was 10 quarterly earning reports ago, in Q3 2022.

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Google Tests Scrollable Search Ads Categories

Google is testing a search ad product carousel format that has these sub-categories that scroll as you swipe through the carousel of products. This format looks familiar but I cannot find any coverage of this new look, so I am covering it now.

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Google Tests New Local Places & Compare Sites Interface

Google is testing a new "all places" and "compare now" interface to see businesses and third-party comparison sites outside of Google Search. This is something Google launched in the European regions but now some are seeing this in the US with this new user interface.

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Google Ads Raise Your Budgets Recommendation Gains Information

Google has updated the "Raise your budgets" recommendation within the Google Ads recommendations with more details and tips. I mean, no one wants to raise their budget unless they can make more money, so having more details on why you should raise your budget is useful.

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Google Search Snippet With Mentioned Products Carousel

Google is testing showing a carousel named mentioned products, that can be displayed under a search result snippet that shows the products mentioned in that search result. This came up for Reddit results, in the Discussions and forums section in Google Search.

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Google Business Profiles: Answer Questions About Your Inventory

Google Business Profiles may now ask you to verify your information about your store inventory within the Products section of your profile. Google will ask "Do you sell these products in-store?"

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Google Search Console Performance Report Showing Almost No Data Today

Google Search Console's performance report seems to have a bug where it is showing almost zero data for today. I can replicate this across numerous Search Console properties, so maybe something is stuck with Search Console right now.

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Google Search Ranking Volatility Again On October 26th & 27th & 23rd & 24th

While I was offline, it seems we had two bouts of Google Search ranking volatility, one starting around Wednesday, October 23rd and 24th, and then again in the past 24 hours, starting on October 26th and 27th. I mean, this is a lot of the same as my previous Google Search ranking algorithm update coverage.

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Google: AI Is Not Going Away, So Don't Be Left Behind

Google's John Mueller posted his thoughts on AI, which were two fold. (1) AI is not going away, so he doesn't recommend you take a stance against AI and (2) he isn't a fan of all the hype around AI, because it is making many feel insecure about their future.

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Google Other People Search Box

Google is testing another variation of the people also ask box, this one is titled "other people search." I am not sure if there is any functional or technical difference between this box and the other variations outside of the title.

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Fun: SEO The Board Game

Gareth Hoyle posted about this new game he and his company, along with others have spent about a year putting together. It is named SEO The Board Game and is a strategic game for 2 to 4 players where you play an SEO expert, purchase and optimize websites, build your digital empire, and compete for the title of top SEO kingpin.

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Programming Note: Offline For Simchat Torah On Thursday & Friday

This is a programming note that Thursday and Friday are Simchat Torah and I will be offline the next two days. I will be offline on Thursday and Friday, October 24th and October 25th...

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