Google is always looking for ways to get their advertisers to spend more. Well, now a new notice to increase your budget says that other advertisers in your region are spending more, so you should too.
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SEO, Search Engine Optimization, High Rank Search Engine registration,Internet marketing, Web marketing
Google's People Also Search In Images
I don't think this is super new but did you know Google Search can show people also searching images, not just people also ask, not just people also search. And when you click on the "people also searching images" option, it takes you to the image tab in Google Search.
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Google Search Tests Arrow Buttons By Title Links & Sitelinks
Google is testing arrow buttons icons at the end of the title link in the search result snippets. Google is also testing them in Sitelinks. I guess<<� this is a way to communicate to searchers that you can click on the search result to go to the web page...
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from Search Engine Roundtable https://ift.tt/bux9nEr
Google Search Tests Product Carousel Snippet
Similar to the Amazon-style Google product search result carousel snippet, we are seeing other variations of it. This shows products from the retailer; within the search result snippet, you can swipe through it as a carousel.
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Page Annotation In Google iOS App Browser
Google launched a new feature in the Google App for iOS named Page Annotation. When you are browsing a web page in the Google App native browser, Google can "extract interesting entities from the webpage and highlight them in line." When you click on them, Google takes you to more search results.
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DOJ: Force Google To Sell Chrome, Restrict Android & Ban Default Deals
The Department of Justice has asked the judge in the Google monopoly ruling case to force Google to sell Chrome, restrict Android from serving Google Search, and ban its default search deals with Apple and others devices. Of course, Google says this is "widely overboard proposal goes miles beyond the Court's decision."
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Google Sitelinks With Icons & Labels
Google Search is testing showing icons and labels in the sitelinks within the search results snippets. I am seeing icons for a phone, price tag, fork/knife, map pin and information icons.
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Bing Search Tests Circle Shaped Favicons In Search Results
Almost a year ago, we reported how Bing Search went from circle favicons in the search results to square favicons in the search results. Now, we are seeing Bing testing going back to the circle formatted favicons.
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Google Lens Updated For In-Store Shopping
Google announced new shopping features through Google Lens to help with in-store shopping and local shopping. Google said, "Google Lens can quickly show you product insights tailored to the store you're in. Just snap a photo to find product information, similar products in-stock, whether a store's price is competitive and shopper reviews."
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Google Makes It Clear It Has Both Site Wide & Page Level Ranking Signals
Google has updated its guide to Google Search ranking systems to mention at the top of the page that it uses both page-level and site-wide signals for search rankings. There was a debate on this after the Google creator summit about Google possibly saying they only have page level signals, so this may clear things up a bit.
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ChatGPT's Search Marketing Share vs Google
Is OpenAI, its ChatGPT service, taking market share from Google? Well, maybe. Rand Fishkin of Sparktoro posted his assumptions based on a mix of data from SimilarWeb and Datos that says ChatGPT's current market share is 4.33% - that is from October 2024 data.
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Bing Video Search Tests Categorizing Videos
Microsoft is testing categorizing the videos within its Bing video search results. Bing's video search interface can show at the top a featured video for the query, then trending videos related to the query, then short videos, then a related category of videos, followed by the normal video thumbnails.
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Google Tests Removing EU-Based News Publishers From Search
Google has begun testing removing EU-based news publishers in Google News, Google Search, and Google Discover for 1% of users in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland and Spain (not France). Google is doing this to provide data on the impact this will make for these publishers if this would be rolled out to 100% of users.
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Google Ads In Store & Online Tab & Near You Sponsored Ads
Google Ads has this newish "in store" and "online" tab sponsored ads interface for its search ads, where you can tab between nearby stores and online stores that have what you are searching for. Plus a newish list view of "near you" stores that have the products you want.
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YouTube Often Within Google Discover Feed & AI Overviews
There are new reports that Google is showing more and more YouTube videos in Google Discover. There is also a new study that says YouTube is the most cited source in Google's AI Overviews. Is Google promoting its own video site way too often?
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Google People Also Ask Dropping More Results Button?
Google may be testing removing the "more results" button from the people also ask results within Google Search. In some searches, on some browsers, I see the "more results" button after expanding a people also ask result, but in others, I do not see the "more results" button.
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Ads In Google AI Overview In The Wild
Google has been telling us for many months that they will be rolling out ads for AI Overviews. Last month, Google said they will soon show in the US mobile search results - well, I think we've seen one of our first examples of it this weekend.
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Google Analytics May Be Missing Data From November 13th
Google Analytics may not have fully brought in your analytics data for Wednesday, November 13th, within the GA4 interface. Over the past few days, I've seen complaints from site owners and marketers about GA4 missing data from that day.
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Google November 2024 Core Update Heats Up This Weekend
The Google November 2024 core update started rolling out Monday, November 11, at 3:30 pm ET and we saw some movement begin around Wednesday/Thursday but it was not that widespread. Now, over the weekend, this core update seems to be casting a wider net.
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Google Chrome To Spotlight Merchant Center Promotions
Google sent emails to some Google Merchant Center advertisers and free users about a new feature in Chrome where the Google web browser will showcase your promotions directly in the browser. It will pop up promotion codes during the holiday shopping season.
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Google Search AI Sales Assistant
Google seems to be testing a new AI chat feature for e-commerce searches and retailers that is titled "Get help from Google's sales assistant." This will launch an AI chat feature that gives you AI-based product results based on your chat session.
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Bing Autosuggest Adds Rich Cards, Images & More Search Features
Bing Search has updated its autosuggest (auto complete) search bar to include rich entity cards and popular follow-on searches directly in the suggestion pane. Jordi Ribas, the Head of Search at Microsoft said on X, "The large images with additional context help users easily jump to their intended topic with less typing."
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Google Search Tests Expandable Articles, Videos & Popular Products
Google is testing more of those expandable sections in the mobile search results. We have seen them for ads/sponsored listings and other topics but now also for short videos, articles and popular products that say "in-demand favorites" but I assume they are showing for way more than just these categories.
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Google Customer Match Policy Warning: Don't Harm Users Or Else...
This week, Google sent an email to some Google Ads advertisers warning that they may lose access to use Customer Match with their ads cause harm to users or create a poor user experience. Google said they are updating their customer match policy effective January 13, 2025, to enforce this.
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Google Merchant Center Adds Sale Events Promotion Type
Google has added a new promotion type to Google Merchant Center named "Sale events." Sale events are a type data that you can submit on Google and are shown on non-product-centric surfaces. This seems to be available in the US for free Merchant Center listings right now.
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