Google December 2024 Core Update Landed & It's Big

As you know, the December 2024 core update was announced on December 12, 2024 at around 10:46 am ET and Google said it would take about two weeks to complete. Well, this update seemed to have touched down, landed, over this weekend. There is a lot of volatility reported in the Google search results and with that, a lot of chatter within the SEO community.

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Google Hanukkah Decorations Are Live For 2024

Hanukkah (aka Chanukah) starts pretty late this year, compared to other years. The holiday starts Wednesday, December 25th. And Google has already added its Hanukkah decorations for his year, while Christmas starts the day before and Kwanzaa the day after - but both Christmas and Kwanzaa decorations are not live on Google yet.

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Google: Campaign-Level Negative Keywords For Performance Max In Beta

Ginny Marvin, Google's Ads Liaison, confirmed that campaign-level negative keywords are now in beta for Performance Max campaigns in Google Ads. She added that this will expand in 2025 to more accounts.

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Google Completes DMA Hotel Tests In Search

Several weeks ago, Google announced it would test changes to the search results for hotels in order to see how the Digital Markets Act (DMA) in Europe would impact hotels. Well, that test is wrapped and the results were not good for hotels, says Google.

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Google Tests Sitelinks With Arrow Down To Show More

We've seen our share of Sitelinks tests in Google Search. Including a number of variations around expandable sitelinks. But here is a version where you can click an arrow down to expand and show more sitelinks.

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Google Business Profiles Adds More Hours Categories

Google now supports even more categories for more types of hours for your business listing. Google added a number of new hour types for religious institutions and restaurants.

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Google Tests New Search Tools Design

Google Search is testing a new design and user interface for the search tools menu. Instead of it showing below the search bar, it now shows right under the tools button, with a new interface.

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Google Search Having Indexing Issues Again

Google Search is once again having indexing issues where new content is not showing in the index for all sites. Google wrote this is about a "delayed indexing in Google Search" that is "affecting a small number of sites."

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Google Showing Fewer AI Overviews In Search?

Google may have dialed back how often they show AI Overviews in Google Search, especially in some verticals like health and finance (YMYL). Ziptie, a toolset that tracks Google AI Overviews, shows that overall, Google is showing 4 percentage points fewer AI Overviews today than it did a week ago.

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Google Search Difference Between Clustering & Canonicalization

Google's John Mueller explained the difference between clustering and canonicalization within Google Search. He said, "Clustering is basically taking the pages that we think are the same. And then canonicalization is, from those pages, which one is the best one."

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Google Shopping Card Replaced Popular Stores With Where To Buy

As Google continues to test its shopping / e-commerce card format, Google is now testing replacing the "popular stores" section with a "Where to buy" section. I mean, it seems super similar to the other format, but who knows...

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Google Shopping Results Tests View All Buttons

Google is testing "view all" buttons in the Google Search results, maybe shopping oriented results, next to search result listings that lead to shopping category landing pages. The view all button is at the right side of the snippet, and when clicked, takes you to the category landing page on the e-commerce site.

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Google Search Console Refreshes Email Templates

Google announced that it has modernized and refreshed the emails that are sent out from Google Search Console. Google wrote, "Starting today your Search Console emails are looking more modern and refreshed."

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Bing See Results Only From...

Bing Search can now place a button under a search result snippet that triggers a site command to restrict the search results to only show results from that domain. The button reads, "See results only from [domain]."

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Google Web Rendering Service Cache Lasts For Up To 30 Days

We knew Google's web rendering service (WRS) does its own thing with caching but now a new post from Gary Illyes and Martin Splitt of Google said the "WRS caches everything for up to 30 days." This is done to help "preserve the site's crawl budget for other crawl tasks," Google wrote.

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Google Search Events Interactive Steps

Google has a newish way to search for events in specific regions. If you do a search for events in a region, like Las Vegas, Google will then try to get you to narrow down that search by asking you what type of event, and then it will keep going to drill you down even deeper.

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New Google Ads Customer Match For Google Analytics Audiences

Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also include your first-party consented, hashed customer data, and your tag-based user identifiers, Carly Boddy from Google wrote on Bluesky.

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Google Gemini Testing New & Improved Link Sources

Google's Gemini is testing a new format for showing sources and links, a format that gives publishers and content sources more visibility in its AI answer engine. Google Gemini's AI search results may soon show sources much more clearly, wrote Android Police.

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Google Business Profile Food Orders Performance Metrics Gone

In April 2022, Google Business Profiles added performance metrics for direction requests, website clicks, bookings, products and food orders. Well, it seems like food orders are no longer being tracked by Google Business Profiles.

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Google Ads More Sponsored Results Button In Search

Google is testing displaying a button in Google Search to load more ads. The button reads, "More sponsored results" and when clicked, it can load more ads, if Google has more to serve.

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Thanksgiving & Google November 2024 Core Update

Today is Thanksgiving in the United States, so I was planning on not posting anything - since most of you just want to enjoy your time with your family. But I felt I needed to (1) showcase the Thanksgiving Doodle that (2) resembles the volatility of the Google Search results with the Google November 2024 core update still not being complete before Thanksgiving and likely Black Friday.

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Google Search Testing Gold Phone Call Buttons

Google is testing swapping out the blue buttons within the local pack with gold buttons. In this example, the blue call phone icon is now in a gold color, on dark mode.

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Google Rolls Out Search Console Recommendations

In August, Google introduced Google Search Console recommendations but it slowly rolled it out to more and more users over time. Now, Google has fully rolled it out and if Google has Search Console recommendations for your sites, then Google will show it on the home page of the dashboard.

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Google Confirms Latency Issues With Google Ads Interface

Google has confirmed there are latency and slowness issues with the Google Ads console. The issues started a couple of hours ago and are continuing throughout now.

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Google Ads Recommends You Spend More Because You Spend Under Common Budget

Google is always looking for ways to get their advertisers to spend more. Well, now a new notice to increase your budget says that other advertisers in your region are spending more, so you should too.

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