Google Ads New Ads Funded By Details

Earlier this month, Google updated its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers. Well, now we are starting to see a new section that says "Ads funded by" on the "My Ad Center" section of the search ads.

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Google Ads Device Targeting Controls For Performance Max Campaigns

Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers. This allows you to target based on device type, such as computers, mobile phones, tablets and/or TV screens.

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Google Search Tests Vertical Search Labels In Autocomplete

Google is testing showing the vertical search category a query belongs to in its autocomplete search suggestions. When you click into the Google Search box, even before you begin typing your query, Google shows search suggestions and some of those search suggestions have a label that says "short videos," "images," etc.

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Google Search Testing New Sub/Second Menu

Google is testing a new sub or secondary menu under the search bar in Google Search. This secondary menu, or sub-menu, is below the main search vertical options and is missing the bubble format that we've seen Google use for this sub-menu.

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Google Business Profiles What's Happening Feature

Google is rolling out a new feature for Google Business Profiles named What's Happening. This feature is for bars or restaurants to better promote events, deals, and specials prominently at the top of their Google Business Profile.

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Bing Search APIs To Retire August 11, 2025

Microsoft is going to do away with the Bing Search and Bing Custom Search APIs as of August 11, 2025. Microsoft posted a notice on its API documentation pages with this news.

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Google Internal Emails On Google Marketing Live 2024 (Last Year)

Remember the Power Pair from Google Marketing Live 2024? Well, that and several other items of discussion were found in internal emails at Google about the GML 2024 event. It discussed how advertisers were not excited about PMax, there is frustration amongst advertisers, being pushed into fully automated ads and they are just willing to go along with it.

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Google Tests New Pagination Bar On Mobile

Google is also testing a new pagination bar with page numbers and previous and next icons, instead of the "more search results" button. Bing was recently just testing this too and now I see Google testing it.

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18 Year Google Search Engineer Rants On DOJ's Anti-Trust Case

Ryan Moulton, a Google Search engineer who worked on Google's search rankings algorithms for over 18 years now, went to X to call out some of what the courts are saying as not true. He went on to say, "This is now the second time I've seen my work cited prominently in a major lawsuit against Google, and I have to say, it has not given me a lot of faith in the court process around issues like this."

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Google: Hreflang Doesn't Guarantee Indexing

Google's John Mueller explained that just because you use hreflang tags on your pages, it doesn't mean those pages will be indexed and/or ranked in Google Search. He said on Bluesky, "hreflang doesn't guarantee indexing."

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Google Search Discussions Beta May One Day Replace Reddit Results

Google has a new beta feature to encourage searchers to add comments and have discussions around a specific topic. It is called "Discussions" and has a beta label on it. You can add your own thoughts/comments to the topic and those comments can appear across a number of Google properties and services.

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Google Search Country & Language Parameters

Did you know that you can quickly add parameters to the end of your Google Search URL to see search results in a specific language and/or country? Yes, you can do this from the advanced search settings screen in Google Search but you can also append &hl=(languagecode) + &gl=(countrycode) URL parameters, if you want to save some clicks.

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Bing Search Tests Next/Prev Pagination

Microsoft is testing a new pagination bar for its Bing Search results. Instead of the left arrow, page numbers and then right arrow, Bing is testing showing a "Next" button and then a "Prev" button.

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Google Business Profiles Show Business Address Toggle Broken

Google Business Profiles has another bug, this time with the toggle to hide or show the business address. The toggle for "Show business address to customers" just does not work - I even tried it myself and it is not working for my business.

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Google Analytics Real Time Reporting Lagging Again

Google Analytics real time reporting seems to be lagging again this morning. I woke up to a ton of complaints on social about the real time reporting reports in GA4 are simply not working as expected.

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Google Search Tests Moving About Results Count Within Tools Menu

Google is testing moving the about results text, where it shows the count of results, to within the search tools menu. So when you click on "Tools" under the search bar, you may find the "about results" section.

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Google Ads Tests Sitelinks Carousels With Images

Google is testing showing images within the sitelinks carousel in Google Ads and sponsored results. We've seen images in sitelinks before, numerous times, but here is a version of them in the ads extension.

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New Google Merchant Center Event Promotion

Google has a "new feature," as it labeled it, within Google Merchant Center, for event promotions. This allows you to promote an event, such as a sale, promotion or occasion, that may help you sell product.

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Google Ads Tests New Ad Group Interface For Search Campaigns

Google is testing a new ad groups interface for the Google Ads Search campaigns console. This seems to be a simpler interface with fewer options than the current version.

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Google before: & after: Operators Still In Beta Six Years Later

Six years ago, Google dropped some of its search tools date filters and then added new operators for before: and after: that let you filter content by specific dates. Well, six years later, that feature is still in beta.

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Google's AI Crawler For Gemini, Google-Extended, Does Render JavaScript

Google's AI crawler, Google-Extended, the crawler it uses for Gemini and other related AI services, does render itself and can render JavaScript, just like Googlebot, Google's main web search crawler.

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Google Ads PMax Search Themes Tests 50 Limit (Up From 25)

Google Ads search themes for Performance Max campaign has a limit of 25 search themes per asset group. Well, according to Thomas Eccel, Google is testing doubling that limit to 50 search themes per asset group.

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Google Tag Gateway For Advertisers & More

Google announced a number of new tag, analytics and data strategies on Friday including a new Google tag gateway for advertisers. Google tag gateway for advertisers allows you to run your Google tags, be it client-side or server-side through your own website infrastructure, such as a content delivery network (CDN), load balancer, or web server.

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Google AdSense To Not Allow You To Block Video Games Ads

Google AdSense will remove the ability to block the video games category of ads. So if you previously told AdSense not to show ads related to video games on your site or in your apps, that block will soon not be respected.

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Google Merchant Center New Search For Products Feature

Google added a new way to search for your products in the Google Merchant Center console. There is a new search button named "Search for Products" that you can click on and will let you pick from a pre-defined set of searches or you can type your own search.

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