SEO Complaints About Google's Live Broadcasting & Indexing API

I am seeing a number of complaints from the SEO industry in India and those regions around Google not indexing live broadcast types of content fast with the Google Indexing API. There are quite a number of complaints on X this morning about the issue - to be clear, I cannot replicate it myself.

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Google: Stop Using Indexing API For Unsupported Content

Google's John Mueller once again told SEOs to stop using the Google Indexing API for unsupported content types. The Google Indexing API is supported for job postings and live stream content and nothing else, but yet many still try to use it for other types of content.

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Google AI Mode Reporting Coming To Search Console

Google has confirmed that AI Mode reporting will be coming to Google Search Console. It is currently not yet in Search Console, but it will be coming as part of the AI Mode rollout.

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Bug: Google Search Console Discover Performance Report Hashtag Notice

Google Search Console's Discover performance report has a weird bug. It started early yesterday morning where a blue notice prompt would show up and have a mysterious hashtag, with the text "Learn more" and "Got it." This is obviously a bug.

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New Google Ads Smart Bidding Exploration: Bidding Update

Google announced a new bidding update to Google Ads named Smart Bidding Exploration. Google said this is the "biggest update to bidding in over a decade."

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Google Ads New AI Tools & Agentic Capabilities

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and creatives and also agentic capabilities to help you with this on the backend.

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New Google Docs On Using AI Generative Content & AI Search Features

Google has published two new help documents on the topic of AI; one on guidance on using generative AI content on your website and the second on AI features and your website. Google also published a blog post on the topics over here.

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Bing Tests Double Border Search Box

Microsoft is testing a double border style around the Bing Search box. This goes around the main search box but not the auto-complete box, I believe.

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Google AI Overviews With Author Names & Citations

Google seems to be testing showing author names and website citations in the AI Overviews. I am honestly not sure if this is new but Christian Kunz said it was and posted about it on his blog and on X.

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Microsoft Partners With Creators To Promote Copilot Search in Bing

Microsoft's Jordi Ribas announced they are partnering with creators to showcase how they use Copilot Search in Bing. Copilot Search in Bing was launched in early April, as its new AI powered search feature.

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Google Ads Spending Bug With New Customer Acquisition Since May 15

Google has a bug with Google Ads where for campaigns running on New Customer Acquisition they are not able to spend the set budget. This bug was confirmed with Google and has been an issue for advertisers since May 15th.

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Google Speeds Up AI Mode

Google AI Mode seems like it got a lot faster over the past day or so. Instead of going through the steps of saying thinking about this, searching for results, organizing results, it just now saying kicking off searches and then looking at sites and then quickly shows the AI Mode response.

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Google Search Ranking Update Volatility May 16th

As I mentioned in my Friday video, there seems to be a lot of Google search ranking volatility that kicked off on Friday, May 16th and throughout this weekend. The most heated day seems to have been on Friday but the chatter is pretty busy over the weekend within the SEO community.

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Apple Maps Adds Insights, Ratings & Reviews From More Sources

Apple announced this week that it partnered with MICHELIN Guide; The Infatuation and Golf Digest to provide "insights, ratings, and reviews from expert sources" within Apple Maps.

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Google Working To Make It Easier To Share AI Overviews & AI Mode

Robby Stein, VP of Product at Google Search, confirmed Google is working on making it easier to share AI Overviews within Google Search and AI Mode responses.

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Bing Shopping Tests Shading Site Names

Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as opposed to just saying Amazon.com.

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Google Search AI Shuffle Button

Google is testing a "Shuffle" button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change up the response Google's AI gives you.

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Google Ads New Ads Funded By Details

Earlier this month, Google updated its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers. Well, now we are starting to see a new section that says "Ads funded by" on the "My Ad Center" section of the search ads.

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Google Ads Device Targeting Controls For Performance Max Campaigns

Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers. This allows you to target based on device type, such as computers, mobile phones, tablets and/or TV screens.

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Google Search Tests Vertical Search Labels In Autocomplete

Google is testing showing the vertical search category a query belongs to in its autocomplete search suggestions. When you click into the Google Search box, even before you begin typing your query, Google shows search suggestions and some of those search suggestions have a label that says "short videos," "images," etc.

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Google Search Testing New Sub/Second Menu

Google is testing a new sub or secondary menu under the search bar in Google Search. This secondary menu, or sub-menu, is below the main search vertical options and is missing the bubble format that we've seen Google use for this sub-menu.

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Google Business Profiles What's Happening Feature

Google is rolling out a new feature for Google Business Profiles named What's Happening. This feature is for bars or restaurants to better promote events, deals, and specials prominently at the top of their Google Business Profile.

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Bing Search APIs To Retire August 11, 2025

Microsoft is going to do away with the Bing Search and Bing Custom Search APIs as of August 11, 2025. Microsoft posted a notice on its API documentation pages with this news.

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Google Internal Emails On Google Marketing Live 2024 (Last Year)

Remember the Power Pair from Google Marketing Live 2024? Well, that and several other items of discussion were found in internal emails at Google about the GML 2024 event. It discussed how advertisers were not excited about PMax, there is frustration amongst advertisers, being pushed into fully automated ads and they are just willing to go along with it.

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Google Tests New Pagination Bar On Mobile

Google is also testing a new pagination bar with page numbers and previous and next icons, instead of the "more search results" button. Bing was recently just testing this too and now I see Google testing it.

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