Google Shopping Tests New Sort By Button Filter

Google is testing a sort by button filter at the top right of the Google Shopping interface. This is instead of Google putting the sort by on the left-hand bar, with all the other filters.

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Google To Use Machine Learning To Determine Age For Ads & More

Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to "protect young people as they use Google products." This means Google will disable ad personalization and disallow sensitive creative categories from serving for users under 18.

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Google Search Posts On Reddit Section Replacing Discussion and Forums?

Google is testing a new section in the search results titled "Posts on Reddit." This section seems to maybe replacing or be in addition to the Discussions and Forums section, which also shows Reddit threads in a dedicated section.

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Google Ads Tests Grouping Favicons In Expandable Sponsored Results

Google is testing grouping the favicons from the sites from advertisers at the top of the sponsored results, on the right side of the sponsored label. This is part of when Google has the larger sponsored label and groups expandable sponsored ads below.

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Google Hotel Local Pack Tests Website Link On Mobile

A bit over a year ago, we saw Google testing a website link in the hotel local pack on desktop search. Now it seems Google is also testing it on mobile search, unless it was like that then and we didn't see the mobile version.

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Google Local Service Ads Message Leads Now More Expensive?

Google has changed how much it charges for message leads within Google Local Service Ads. Previously, it was 50% of the corresponding phone lead but now, Google said it is "typically priced lower than the corresponding phone lead price, although that's not always the case."

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Google Ads RSAs Adding Click & Conversion Data

Google Ads is adding more detailed data to RSAs, responsive search ads, reporting. Specifically, it now shows click and conversion data per RSA headline. This is instead of it just showing "good" or "bad" labels per headline.

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Google Web Guide Uses Gemini To Organize Your Web Results

Google launched a new Search Labs experiment it is calling Web Guide. It basically organizes the web search results for you by category. Google wrote, "Web Guide is an AI-organized search results page that experiments with how we find, surface and organize results from across the web."

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Is ChatGPT Using Google Search Results?

I am seeing numerous tests now that seem to prove that OpenAI's ChatGPT search feature is using Google Search's index or search results page to serve its own search results.

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Google On Show Webpage SEO

Google's John Mueller gave some advice on how to handle show web pages, for when the event or show or performance is complete. How do you handle those old show URLs. He said it is similar to dealing with products and he gave similar advice a couple times around event web pages.

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Is OpenAI Crawling LLMs.txt Files? Google Says It Won't.

Recently, Google said that no AI system is currently using the LLMS.txt file. But maybe some are starting to? OpenAI may be starting to discover and crawl LLMS.txt files on websites. While Google's Gary Illyes said they won't be doing that.

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Google AdSense Removing Significant Skin Exposure Block Control Category

Google announced it will be removing the block control category named "Significant Skin Exposure" from the block controls. That means if you have apps or websites where you want to ensure ads don't have a lot of skin in the ads showing, you won't be able to do that after July 30, 2025.

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Google Ad Revenue Up 10.4% & Overall Revenue Up 14%

Google reported Q2 2025 earnings today, which showed Google's ad revenue was up again year-over-year, with an increase of 10.4%, and overall revenue is also up 13.8%.

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Google Merchant Center Adds Product Studio Tab For Some

Google is adding the Product Studio tab to the left side bar of Google Merchant Center for some merchants. Beforehand, it was within the Products tab, as a feature in there but now Google is testing moving it in its own tab.

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Google Ads Brand Inclusions & Exclusions In AI Max

Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, "Turn on Al Max in your campaign to use brand inclusions and exclusions."

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Google: It Makes Sense To Noindex LLMs.txt

Google's John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file doesn't get indexed by search engines, and then somehow a user lands on it and is confused.

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Google Drops Sponsored Label For Find Related Products & Services Ads

Google used to label the Find Related Products & Services search ads with a larger sponsored label. It seems Google has removed that label and is now adding a smaller font disclaimer below the section to say these are from advertisers.

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Google Ads Competitive-Aware Recommendations

Google Ads can now show recommendations or insights based on what your competitors are doing. So if a new competitor starts to enter your market, Google might notify you of this within the Google Ads console.

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Google Ads Now Disallows Daily Fantasy Sports In California

Google posted a new policy on Friday, July 18, 2025, that immediately prohibits advertising of Daily Fantasy Sports on Google Ads within California. This is based on a new law by the California attorney general that says daily fantasy is illegal in the state.

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Google Search Ranking Volatility Very Heated Days After Core Update Completed

Google told us the June 2025 core update completed early on Thursday, July 17th, but now, four days later, we are still seeing incredibly heated volatility, even through today. The tools and community are still experiencing significant ranking movement and instability, even today.

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Google: Login Service Pages Are Hard To Rank In Search

Google's John Mueller said it is hard for service oriented login web pages to rank in the search results. Like, if you have a landing page where people can login to their account and check on analytics, billing, etc, those types of login pages can be hard to rank well in Google and Bing Search.

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Google AI Overviews For Movie Queries

Google is supposedly showing AI Overviews for movie-related queries. Apparently, this is new, although I don't have firsthand knowledge since I don't typically search for movies. However, I've been told it's new by a number of sources.

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Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Google Ads is rolling out its new Smart Bidding Exploration bidding update to some advertisers. At Google Marketing Live, Google called this its "biggest update to bidding in over a decade."

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Bing Tests Sitelinks With Light Gray Underlines

Microsoft is testing showing sitelinks with light gray underlines in the Bing search results. Normally, the Bing sitelinks don't have any underline at all - but here Bing is testing this.

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Google Ads Tracks Call Assets QR Codes Or Send Email

For the past couple of years, we've seen Google show QR codes you can scan and email or text this number to call features in the Google Ads. Google's Ads Liaison, Ginny Marvin, confirmed that these actions are indeed tracked by Google Ads, down to the conversion, if you set those up.

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