Microsoft Advertising: Here's Why Your Bid May Be Over The Max CPC

Navah Hopkins, the Microsoft Ads Liaison, posted on LinkedIn a bit of a refresher on how CPCs work with search ads and Microsoft Advertising. Specifically, why your bid may be over the configured max CPC you set within the platform.

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Google AI Mode Compare Checkboxes For Products & Local Business Listings

Google now has the ability within AI Mode to compare listed products or local businesses by selecting the listing and having AI Mode compare the ones you selected. Then AI Mode will just compare the ones you selected in the follow-up query.

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Google Tests Rounded Search Results Snippet Design Again

Google is testing a rounded corner search result snippet card design again. We've seen this numerous times over the past decade or so and it seems to be back. The snippet sections are bordered in with rectangular outlines, and the corners of those rectangles are curved and circular.

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Google NMX Business Profiles May Show New Profiles Button

Google may show a new "Profiles" button in the Google Business Profiles NMX dashboard. It may show if you manage multiple Google Business Profiles and you are in this test.

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Google Search On JavaScript-Based Paywalls

Google has added new guidance to the "Fix Search-related JavaScript problems" help document, specifically addressing JavaScript-based paywalls.

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Some Sites Have Huge Crawl Rate Declines In Google Search Console

There are numerous complaints from SEOs and site owners who are noticing significant declines in crawl rates within Google Search Console. Most who see this, many do not by the way, are noticing the decline starts around August 8th and continues through today.

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Google Tests AI Mode In European Union

While Google expanded AI Mode access to 180+ countries and regions last week, Google is testing AI Mode in currently unsupported regions. Such regions including countries in the European Union, including Romania.

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Survey: Only 4% Of Searchers Don't Click From Google AI Overviews

A new survey from NP Digital says that only 4% of the 1,000 people surveyed said they do not click from the Google AI Overviews. 13.3% of people surveyed said they do click every single time within an AI Overview, 30.5% said they often click, 41.5% said they sometimes click and 10.3% said they rarely click through.

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Loyalty Goal In Google Ads & More Merchant Center Loyalty Offerings

After seeing the loyalty pricing and discounts in the Google search results and shopping ads, Google has now announced that they have new loyalty offerings in Merchant Center and also loyalty goal in Google Ads.

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Google Ads Renamed Chat To Ads Advisor

Google Ads renamed the "Chat" section or button in the Google Ads interface to "Ads Advisor." The Chat feature was spotted earlier this year in January, and I guess Google would rather call it an "advisor" and not "chat."

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Dos and Don'ts Of Microsoft Advertising Suspensions & Appeals

To those of you who run advertising campaigns with Microsoft Advertising to show ads on Bing and other Microsoft properties, here are the dos and don'ts of handling suspensions and appeals.

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Google Tests AI Overview Ask Anything Box Leads To AI Mode

Google is now testing adding an "Ask Anything" box within the AI Overviews, and when you type in that box and click search, it takes you into the Google AI Mode results.

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Google On Good Web Crawler Attributes

Myriam Jessier asked Google about what would be good attributes of a web crawler. In which both Martin Splitt and Gary Illyes gave some responses to.

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Google To Begin Approving The First Google Trends API Applications

A month ago, Google announced the Google Trends API and allowed folks to apply to gain access to the API as an alpha release. Google then told us that SEOs should not expect to be part of the first group of applicants accepted. Well, now Google is saying they will begin going through those applications and onboard the "very small" number of those they approve "around mid-September."

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Tool Tracks Referral Traffic From ChatGPT vs Google: Can AI Catch Up?

A new tool from Tim Souo and Ahrefs at chatgpt-vs-google.com aims to show the growth rate of ChatGPT's referral traffic compared to Google Search. Tim said the chart shows that OpenAI's ChatGPT "doesn't seem enough to catch up with Google anytime soon, given their respective traffic shares."

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Bing Updates Copilot AI Answer UX To Improve CTR?

Microsoft has updated the Bing Search Copilot AI answer design to move the sources section under a "read more" tab, which I assume Microsoft is testing to see if it drives more or fewer clicks to publishers.

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Google Merchant API Is Replacing The Content API For Shopping

Over a decade ago, Google released the Content API for Shopping to let merchants manage their Google Merchant Center feed programmatically. Well, that has been officially replaced by the Google Merchant API.

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Google Ads New Preview Ad Link In View Asset Details

Google may have added a new convenient feature in the Google Ads console that lets you preview ads directly from the view assets detail screen. Clicking on the preview ad button shows the preview within the same window.

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Google Ads To Accept Sports Betting Ads In Missouri

Google has updated its Gambling and games policy to now allow sports betting ads in the state of Missouri. This change is in effect as of August 15, 2025.

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Google Search Age Verification: Asking To Confirm You're An Adult

Google Search started to roll out the age verification that it said it would begin doing a couple of weeks ago. Yes, it is not just YouTube, it goes across Google Search ads too, as we reported back a couple of weeks ago.

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Google Looking Into Adding Analytics For Preferred Sources

Google recently launched the preferred sources for top stories within Google Search. But there is no way for publishers to know how many of their readers selected their website as a preferred source. But Google said they are "looking into this" and may provide such data to publishers.

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Google Tests Loyalty Benefits Section In Merchant Knowledge Panels

Google is testing adding a "loyalty benefits" section to the merchant/retailer knowledge panels. This would show on the right side of the page, under the description of the retailer.

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Microsoft Copilot Links Local Reviews To Bing Competitor Google Maps

It looks like Microsoft Copilot, formerly Bing Chat, is using Google Maps reviews for its local AI results. It also links directly to the Google Maps business profile listing when you click on the review stars and ratings from Copilot.

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Google AI Overviews Testing Keyboard Shortcuts

Google is now experimenting with keyboard shortcuts to the overlay menu in the AI Overviews within Google Search. Rajan Patel, VP, Engineering for Google Search, said this is just an experiment.

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Google Allows Dating & Companionship Ads In More Countries

Google has removed some of the restricted countries from the list of countries not allowed to serve Dating and Companionship ads. Specifically, Google removed Bangladesh, Sri Lanka, Nepal, Pakistan and the UAE from the list.

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