The Industry Mourns The Loss Of Alan Bleiweiss - Caring & Giving SEO

I am deeply sad to report that Alan Bleiweiss has passed away on August 22nd. Alan was a true friend to the search marketing industry; he always had a witty and funny response to make everyone smile, even during the most frustrating times. He cared deeply about the industry, the people within it and his friends and family.

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Google Tests New Directions Buttons In Local Pack

Google is testing new direction buttons in the local pack within the Google Search results. Normally, we see a "Directions" button, but now Google is testing "Map it," "Map," "Route," "Go," and "Get there," and maybe more.

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Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

U.S. District Judge Amit Mehta ruled on the remedies for Google being declared a monopoly. In short, Google won't be broken up (will keep Chrome, Android and Ads), it will have to share search data and it is barred from making exclusive search deals.

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Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Ginny Marvin, Google's Ads Liaison, responded to some data that suggests that AI Max is expansionary on SPN, the Search Partner Network. That using AI Max will more heavily target and show your ads on SPN more than other campaign types.

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Google Ads Search Google Maps For Location Assets

Google Ads now lets you search Google Maps for setting up your location assets for your ad campaigns. You can select up to 10 locations from Google Maps to link with your Ads account

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Google Search Mini Game Encourages Searchers To Search More

Google Search is testing a new game in its search results to encourage searchers to search more. It is likely called the Google Search mini-game and it rewards searchers with badges when they "dive deeper into topics."

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Microsoft Advertising: Here's Why Your Bid May Be Over The Max CPC

Navah Hopkins, the Microsoft Ads Liaison, posted on LinkedIn a bit of a refresher on how CPCs work with search ads and Microsoft Advertising. Specifically, why your bid may be over the configured max CPC you set within the platform.

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Google AI Mode Compare Checkboxes For Products & Local Business Listings

Google now has the ability within AI Mode to compare listed products or local businesses by selecting the listing and having AI Mode compare the ones you selected. Then AI Mode will just compare the ones you selected in the follow-up query.

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Google Tests Rounded Search Results Snippet Design Again

Google is testing a rounded corner search result snippet card design again. We've seen this numerous times over the past decade or so and it seems to be back. The snippet sections are bordered in with rectangular outlines, and the corners of those rectangles are curved and circular.

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Google NMX Business Profiles May Show New Profiles Button

Google may show a new "Profiles" button in the Google Business Profiles NMX dashboard. It may show if you manage multiple Google Business Profiles and you are in this test.

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Google Search On JavaScript-Based Paywalls

Google has added new guidance to the "Fix Search-related JavaScript problems" help document, specifically addressing JavaScript-based paywalls.

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Some Sites Have Huge Crawl Rate Declines In Google Search Console

There are numerous complaints from SEOs and site owners who are noticing significant declines in crawl rates within Google Search Console. Most who see this, many do not by the way, are noticing the decline starts around August 8th and continues through today.

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Google Tests AI Mode In European Union

While Google expanded AI Mode access to 180+ countries and regions last week, Google is testing AI Mode in currently unsupported regions. Such regions including countries in the European Union, including Romania.

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Survey: Only 4% Of Searchers Don't Click From Google AI Overviews

A new survey from NP Digital says that only 4% of the 1,000 people surveyed said they do not click from the Google AI Overviews. 13.3% of people surveyed said they do click every single time within an AI Overview, 30.5% said they often click, 41.5% said they sometimes click and 10.3% said they rarely click through.

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Loyalty Goal In Google Ads & More Merchant Center Loyalty Offerings

After seeing the loyalty pricing and discounts in the Google search results and shopping ads, Google has now announced that they have new loyalty offerings in Merchant Center and also loyalty goal in Google Ads.

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Google Ads Renamed Chat To Ads Advisor

Google Ads renamed the "Chat" section or button in the Google Ads interface to "Ads Advisor." The Chat feature was spotted earlier this year in January, and I guess Google would rather call it an "advisor" and not "chat."

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Dos and Don'ts Of Microsoft Advertising Suspensions & Appeals

To those of you who run advertising campaigns with Microsoft Advertising to show ads on Bing and other Microsoft properties, here are the dos and don'ts of handling suspensions and appeals.

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Google Tests AI Overview Ask Anything Box Leads To AI Mode

Google is now testing adding an "Ask Anything" box within the AI Overviews, and when you type in that box and click search, it takes you into the Google AI Mode results.

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Google On Good Web Crawler Attributes

Myriam Jessier asked Google about what would be good attributes of a web crawler. In which both Martin Splitt and Gary Illyes gave some responses to.

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Google To Begin Approving The First Google Trends API Applications

A month ago, Google announced the Google Trends API and allowed folks to apply to gain access to the API as an alpha release. Google then told us that SEOs should not expect to be part of the first group of applicants accepted. Well, now Google is saying they will begin going through those applications and onboard the "very small" number of those they approve "around mid-September."

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Tool Tracks Referral Traffic From ChatGPT vs Google: Can AI Catch Up?

A new tool from Tim Souo and Ahrefs at chatgpt-vs-google.com aims to show the growth rate of ChatGPT's referral traffic compared to Google Search. Tim said the chart shows that OpenAI's ChatGPT "doesn't seem enough to catch up with Google anytime soon, given their respective traffic shares."

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Bing Updates Copilot AI Answer UX To Improve CTR?

Microsoft has updated the Bing Search Copilot AI answer design to move the sources section under a "read more" tab, which I assume Microsoft is testing to see if it drives more or fewer clicks to publishers.

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Google Merchant API Is Replacing The Content API For Shopping

Over a decade ago, Google released the Content API for Shopping to let merchants manage their Google Merchant Center feed programmatically. Well, that has been officially replaced by the Google Merchant API.

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Google Ads New Preview Ad Link In View Asset Details

Google may have added a new convenient feature in the Google Ads console that lets you preview ads directly from the view assets detail screen. Clicking on the preview ad button shows the preview within the same window.

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Google Ads To Accept Sports Betting Ads In Missouri

Google has updated its Gambling and games policy to now allow sports betting ads in the state of Missouri. This change is in effect as of August 15, 2025.

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