Google Ads To Delete Accounts Without Campaigns After 6 Months

Google posted a new help document that says it will delete accounts without any campaigns after 6 months. "If an account does not have any campaigns, it'll be permanently deleted by Google Ads 6 months after cancellation," Google wrote.

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Google Ads AI Max Adds Sources Column in Search Term Report

Google added a new "sources" column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches.

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Google AI Mode What To Know Section: AI Product Summary

Google is testing another variation of the AI-generated product summaries in Google AI Mode, this one is named "What to know." It is made up of user reviews and web sources, according to the disclaimer.

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Google Ads Experiments With Settings New Customer Value

Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser. Technically, New Customer Value can be turned off, but this is confusing some advertisers and impacting reporting and ad performance for some.

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Google Local Search Ads In Google Maps Now Supports Sitelinks

Google now supports Sitelinks for local search ads in the Google Maps interface. They show in the form of a carousel, under a sponsored ad listing in the Google Maps interface.

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Google Search Console Crawl Stats Missing Day Of Data

The crawl stats report in Google Search Console is missing a day of data again. The data gap is for October 14, 2025. If you look at the chart, you will see a hole in the data, where it is missing a full day of data.

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Google Search Ranking Volatility Heats Up From October 15th To 17th

There may have been another unconfirmed Google search ranking update that occurred between October 15th and October 18th. The bulk of the volatility seemed to be around Thursday, the 16th.

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Google Sending Push Notifications That Go To AI Mode Searches

Google is now sending push notifications to some users that direct that user to a search within AI Mode. Yes, Google is pushing users to do queries in AI Mode using push notification services from the Google app.

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Google Ads Updates Medicines Policy Regarding Prescription Drug Terms

Google Ads will be updating the Google Ads Healthcare and Medicines policy to reflect the changes it will require to the approach to advertiser use of prescription drug terms.

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Google Merchant Center Now Supports Physical Goods Subscriptions

Google has updated its Google Merchant Center policies to now allow for the sale of physical goods subscriptions. Google said this "will be available to all eligible Shopping ad merchants in the United States."

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AI-Generated Google People Also Ask Almost Doubles In 3 Months

New data from AlsoAsked put AI-generated people also ask in Google Search at 38%. These are people also ask responses labeled as AI generated and that number jumped from 17.8% just a few months ago.

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Google Read Aloud User Agent Updates Which Services Use It

Google has updated the list of Google products and services that use the Google Read Aloud user agent. The updated page also says that the "service provides an audio version of web pages by understanding their content through help of AI" but adds, "no data from the page is retained for AI model training."

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Campaign Type Selection In Google Ads Channel Performance Report

Google was spotted showing a "Campaign Type" selection option in the Google Ads Channel Performance report attributes section. This showed up for some advertisers, without Google announcing it.

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Bing Tests Search Refinements Above Shopping Ads Directing To Bing Shopping

Microsoft is testing placing search refinement tabs or buttons above the shopping ads within the Bing Search results. And when you click on those refinements, you are taken into Bing Shopping Search.

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Google Search Console API Update Speed Unchanged

Google's John Mueller said that there was no change to how fast and frequently the Google Search Console API sends data. This comes after some are questioning the speed of the API and why there may be recent data slowdowns.

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Google AI Mode Based On Your Google Activity When Signed In

When you go to the Google AI Mode home screen, the quick way to do that is to go to google.com/ai. You may see a small disclaimer under the search box that says "Based on your Google activity."

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New Google Ads Optimization Insights Recommendations

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.

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Google Hiring Google Discover User Generated Content Engineer

Google is looking to hire a software engineer with the responsibility of improving the quality of User Generated Content (UGC) contents in Google Discover.

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Google Ads Auto-Apply Recommendations Setting Updated

Google has updated its Auto-Apply Recommendations setting within the Google Ads interface. The button moved to just above the regular recommendations section.

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Microsoft Ads Posts On How To Optimize For AI Search Answers

The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it is an ad blog and (b) it was written by Krishna Madhavan, who is part of the Bing team, not ad team.

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Google Adds Google NotebookLM To User-Triggered Fetchers

Google added Google NotebookLM to the list of Google crawlers, under the list of user-triggered fetchers. Google said they added this user-agent "based on feedback."

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Google Tests More Publisher Friendly Recipe AI Overviews

Google is testing a new, more publisher-friendly version of the AI Overviews for recipe results. The new design has the recipe cards at the top, citations at the bottom and a shorter AI response.

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Google AI Mode Links In Italics (Test)

Google is testing using the italic font type for the links in AI Mode. So the links have a bit of a slant to them, compared to the other text in the AI Mode response.

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Google Ask AI Mode Anything Explore Carousel

Google Search is testing a new carousel to promote AI Mode named "Ask AI Mode anything." It gives you ideas on how to "Explore" new or related topics in AI Mode.

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Google Merchant Center Lets You Use Your Own Brand In Short Title

Google updated the wording in the title documentation for Merchant Center, now suggesting you can use your own brand or company name in the short title of your products. That is, if you manufacture your own products.

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