Thanksgiving Google Search Ranking Update Volatility

Google may have pushed out a Google search ranking update over the past couple of days. Although the chatter was somewhat quiet, it picked up today and some of the tools are also picking up on an update. I suspect the update and volatility started a couple of days ago, maybe on Monday, November 24th.

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Google Ads Overview Tab Gains Trends & Performance By Stage

Google Ads is testing two new sections in the Overview tab. There is a new trends section and a new performance by stage section.

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Google Ads Account Hijacks On The Rise?

Can you imagine you manage hundreds of clients in your Google Ads Manager Accounts (MCC) gets hijacked. Or your Google Account and your ad campaigns gets hijacked due to an MCC hijack? Well, this stuff happens and it can be incredibly scary and painful.

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Google Local Service Ads Tests Removing More Results Button

Google is testing removing the "more" results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click through to see more LSA listings.

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Google Post Launched Scheduling & Multi-Location Publishing

Google has officially launched scheduling and multi-location publishing for Google Posts in Google Business Profiles. This was a feature Google tested last month and is now fully live.

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Google Ads Prohibits Offline Gambling Ads In More Countries

Google has updated the list of countries where using Google Ads for offline gambling advertising is prohibited. Google updated the list on November 19, 2025 to match countries where offline gambling is not allowed.

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Google AI Overviews Notice: Double-Check Important Information

In April, we saw a small disclaimer on the Google AI Overviews within Google Search to "Check important info." Well, Google is testing a much larger disclaimer, at the bottom of the AI Overview that says, "Double-check important information" and "It's a good idea to check info in multiple places" with a "Learn more" button.

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Google LSAs Get Competitive Quotes & Request Multiple Opinions

As you know, Google has been testing a way to click a button to message multiple businesses through the Local Service Ads. Google now calls that message fan out. That being said, Google seems to be testing variations of that button.

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Google Ads In AI Mode Results In The Wild

More and more people are starting to see Google Ads within the Google AI Mode results. Google told us these ads were being tested on desktop AI Mode results back in May and over the past several weeks, more and more are starting to see them in the wild.

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Google Maps Reviewer Nicknames, Insider Tips & Trending

Google announced some new features for Google Maps including a big one for reviews, where reviewers can now use nicknames instead of their real names when leaving reviews. Plus, Google added trending places to the explore tab and insider tips/know before you go to the results.

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Google Discover Drops Follow Feature From Chrome (Not Discover Feed)

Only two months ago, Google officially rolled out the follow feature on Google Discover. Now, that feature is no longer active and Google has removed the documentation associated with it.

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Google Search Console To Add Brand Query Filters

Google's Daniel Waisberg announced today at the Google Search Central event in Tel Aviv that Search Console will be gaining brand query filters. Plus, these filters will be AI-assisted, I am told.

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Google Tests Gray Shaded Search Ads & Local Pack

Google is testing shading the background color behind the search ads, sponsored results, and the local pack in the Google Search results. I do like that Google is testing differentiating the organic/free listings with the search ads/sponsored listings.

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Quotes From Google, Microsoft & Perplexity On GEO Rush

Business Insider interviewed both SEOs and representatives from Google, Microsoft, and Perplexity on what it calls the "GEO rush." The rush for SEO companies or other companies to sell GEO (AI SEO) related services. There are quotes from Danny Sullivan from Google, Krishna Madhavan from Microsoft and more.

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Google Ads Campaign Total Budget For PMax Is Live

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.

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Google Adds Top Combinations To Combinations Report For PMax

Google Ads top combinations report now has a Top Combinations option for PMax campaigns. This report should be able to quickly show you your top performing assets including logos, headlines, descriptions, images, sitelinks, and other assets.

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Google Search Console Performance Report Annotations Rolling Out

Google seems to be rolling out the annotations feature within Google Search Console's performance reports. This was a feature Google began testing in May and now it seems to be rolling out. I see it, so do many others in our community - do you see it?

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Google Ads Brings Brand Inclusions To Standard Shopping Campaigns

Google Ads is bringing brand controls, like brand inclusion support, to Standard Shopping campaigns. This was supported for PMax and AI Max camapigns but now are showing up for Standard Shopping campaigns.

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Google Proposes Changes In EU Ad Tech Case For Ad Manager & More

Google proposed a number of changes in the ''¬2.95B EU antitrust fine over its ad technology. The changes include changes to Google Ad Manager and increasing the interoperability between its tools. Google still plans to appeal the ruling.

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Google Ads Unacceptable Phone Number Policy Update Worries Advertisers

Google will be updating its Unacceptable phone number policy on December 10, 2025 and that update is causing some anxiety for some advertisers. The policy update says that "phone numbers found to be associated with fraudulent activity or with a history of policy violations are unacceptable."

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Bing Tests Site Favicons Anchors At Top Of Search Results

Microsoft is testing placing site favicons at the top of the Bing search results page that when clicked on, anchor you down to the specific search result on the page. This is a test, it does not always show up, but I was able to replicate this in one of my browsers.

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Google Ads Summaries In Budget Optimization Settings

Google Ads is now showing summaries of your budget settings in the budget and bidding optimization setting. This will summarize what your settings are configured for, at a glance.

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Google: SEO Advice On Using Two Different TLDs For Your Company

Google's John Mueller responded with SEO advice on how a company can use two different TLDs for its company. The company wants to use the .co.uk for normal search and web traffic but .digital as a TLD for some of its marketing campaigns.

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Week Long Google Ads Invitation Access Bug Fixed

Google seems to have fixed a bug with inviting others to access your Google Ads account. This bug appeared about a week ago and it Google seemed to start to roll out a fix for this bug on Friday.

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Google Search Ranking Volatility Heats Up - Movember Update

Starting maybe late Thursday, into Friday, November 7th, I started to feel a Google Search ranking update and volatility brewing. Like I've been saying since the num=100 parameter change, it has been harder to validate those feelings, but based on the chatter I have been seeing in the SEO community and some of the third-party Google Search tracking tools, I think there was a Google update around November 7, 2025.

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