Programming Note: Offline For Last Days Of Passover

This is a programming note that I will be completely offline for the last days of the Passover holiday. The last days of Passover are on Monday and Tuesday...

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Daily Search Forum Recap: April 26, 2024

Here is a recap of what happened in the search forums today...

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Google Breaks Out Googlebot IP Ranges For User-Triggered Fetchers

Google is now sharing the Googlebot IP ranges for the User-triggered fetchers. User-triggered fetchers are from Google tools and product functions where the end user triggers a fetch.

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Google Ad Revenue Up 13% & Bing Ads Revenue Up 12%

Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year.

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Google Ads Diagnostic Tool Low Keyword Quality Warning

Google Ads is showing yet another new and fun notice to some advertisers. This one shows an impression issue for "Low keyword quality." As a reminder, as for diagnostic insights, quality score is not used in the auction.

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Daily Search Forum Recap: April 25, 2024

Here is a recap of what happened in the search forums today...

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Google Ads API Version 16.1 Now Available

Google released version 16.1 of the Google Ads API yesterday. The update includes query assets for Demand Gen, more location service details, more support warnings, Target ROAS bid simulation and more.

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Google: Splitting & Merging Sites Takes Longer Than Normal Site Migrations

Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into two or more sites while merging content on those sites. John Mueller from Google said it takes Google longer to process site splits and merges than normal site migrations.

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Daily Search Forum Recap: April 24, 2024

Here is a recap of what happened in the search forums today...

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Bing Tests Lock Icon In New Search Snippet Location

Microsoft is testing moving the lock icon in the Bing Search results snippets from the left of the URL to the right of the URL. Well, most of the time you don't even see a lock but when Bing is testing it, Bing has been testing different lock locations.

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Daily Search Forum Recap: April 23, 2024

Here is a recap of what happened in the search forums today...

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Google: Crawl Budget Goes Across All Googlebot Crawling, Not Just Web Search

When it comes to crawl budget and Google not crawling your site too much or too little, Google takes into account all Googlebot activity across all verticals. So that includes crawling for web search, Merchant Center, ads, and all the various crawling activities.

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Daily Search Forum Recap: April 22, 2024

Here is a recap of what happened in the search forums today...

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Google Tests Discussion and Forums Questions With Answers Box

Google is testing showing answers in the Discussions and Forums section within the search results. Google will show the question and then add a shaded box with one of the selected answers under the question.

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Forbes Blocks Its Coupon Directory Before Google Enforces The Site Reputation Abuse Policy

Forbes has blocked its coupons section of its web site at forbes.com/coupons using an x-robots-tag: noindex directive prior to Google enforcing the upcoming site reputation abuse policy. As a reminder, Google will enforce that new policy on May 5th both algorithmically and through manual actions.

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Google Tests Posts Button In Local Listing Business Profile

Google is testing showing a "Post" button in the carousel of buttons in the Google Business Profile local listing panel. So when you view your owned business in Google Search, you may see a "Post" button near the call, directions, share, and save. There is also an "Edit" button there.

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Google Search With 16 Shopping Ads

It is good to have choices but too many choices might not be good, said some wise man. Well, here is Google giving you 16 choices of bikes in the shopping ad spot at the top of the Google Search results.

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Daily Search Forum Recap: April 19, 2024

Here is a recap of what happened in the search forums today...

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Google: Indexing API May Work For Unsupported Content But...

Gary Illyes from Google said in the recent Google SEO office hours the Google Indexing API may work for unsupported content formats, but that you shouldn't be "surprised if suddenly it stopped working for unsupported verticals overnight."

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Bingbot To Test Zstd Compression After Fully Gaining Full Brotli Compression

Fabrice Canel from Microsoft announced that BingBot now fully supports Brotli compression and will soon be testing zstd Zstandard compression, a lossless data compression, for its crawler.

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Daily Search Forum Recap: April 18, 2024

Here is a recap of what happened in the search forums today...

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Google Drops Video Carousel Markup

Google has discontinued its support for video carousel markup and has thus removed it from its video structured data help documentation. Initially, Google tested video carousel on a limited number of sites and is now saying that it "ultimately found that it wasn't useful for the ecosystem at scale."

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Google Business Profiles Register Your Defibrillator (AED)

Google sent out emails a couple of days ago to businesses asking them to register their Automated External Defibrillator (AED) with Google Business Profiles. Google said, "you could save lives" if you do it.

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Daily Search Forum Recap: April 17, 2024

Here is a recap of what happened in the search forums today...

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Google Tests Horizontal Lines For Sitelinks & People Also Ask

Google Search is testing horizontal lines under the sitelinks and the people also ask elements in the search results. This is a long horizontal line that goes across the while search result snippet.

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