January 1 New Year's Day Google Logo / Doodle

New Year's Day is here for some folks and with that the January 1 New Year's Day Google logo or Doodle is also live on those who access Google.com when it is January 1, 2021 at their location. Google has changed the New Year's Eve Doodle cuckoo clock 2020 logo to a January 1 New Year's Day 2021 cuckoo clock.

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Daily Search Forum Recap: December 31, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster

Research shows that images can increase sales. This is why you should add them to your PDF marketing materials.

The post 5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster appeared first on Search Engine Journal.

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Google's John Mueller 2021 Google SEO Advice

At SMX Virtual earlier this month, John Mueller of Google graciously accepted to speak at the event and he shared a lot of amazing tips and changes in search in his presentation. But he also shared some outlook ideas looking forward to 2021 in search and SEO.

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What Is The Value To Google My Business Followers?

Back in 2018, Google added the ability to allow Google Maps users to follow businesses - hence Google My Business followers. But is there any value to it? Google said back then that the value is that you can "post offers to your followers to keep them coming back in the door, and soon you'll be able to respond to messages right from the app."

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Google Tests Displaying Services In Local Pack

Colan Nielsen reported that Google is now testing showing service "justifications," which according to him Google defines as the additional labels in the local pack result. Before we saw web site mentions here, as well as other items, but now Google is testing showing "services."

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