Google Updates Event Structured Data Requirements via @martinibuster

Google changed the requirements for the Event Structured Data. Publishers who charge for events need to update structured data

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WordPress 5.7 Will Feature Updated Admin Colors via @martinibuster

WordPress.org announced progress toward an updated admin color palette for WP 5.7 that will be more accessible and easier to read.

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Google: All Core Web Vitals Must Be Met For Ranking Boost via @MattGSouthern

All three Core Web Vitals benchmarks must be met to qualify for the ranking signal boost rolling out this May, says Google’s John Mueller.

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Google: Duplicate Content is Not a Negative Ranking Factor via @MattGSouthern

Google’s John Mueller clarifies a misconception about duplicate content, saying it’s not a negative search ranking factor.

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Google: Embedded Videos Have Same SEO Value as Uploaded Content via @MattGSouthern

Google’s John Mueller says there’s no difference, when it comes to SEO, between embedded videos and videos natively uploaded to a website.

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Top Threats to WordPress Sites Identified in New Report via @MattGSouthern

WordPress sites are increasingly being infected with malware from pirated themes and plugins, as per a new report on WordPress security.

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Your Rankings Have Dropped – 10 Things to Do Now via @SEOBrock

Use this 10-step process to identify why your organic search rankings have dropped so you can resolve issues and get your SEO back on track.

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Daily Search Forum Recap: January 29, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...



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Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team explores Microsoft Advertising’s newest extension, poke around in Pinterest’s new spin on stories, and so much more!

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Social Media Messaging for Success on Every Platform via @brentcsutoras

There's no one-size-fits-all messaging for social media. Each platform demands a different tactic. Learn how to create messages for each platform effectively here.

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Here’s What Happens When You Change Google Ads Attribution Models via @amyppc

Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance.

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Search Buzz Video Recap: Google Mobile Search Redesign, Ranking Update, Web Stories Teasers, Google On Links & More

This week, on January 27th, there was an unconfirmed and somewhat smaller Google search ranking update. Google launched a new redesign for its mobile search results pages...


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Smaller Google Search Ranking Algorithm Update On January 27th

There may have been a smaller and unconfirmed Google search ranking algorithm update that touched down around January 26th but mostly felt on January 27th. I was going to report on it yesterday but more important information came out, so I held this until today. Again, this seems like a smaller update but if you were hit by it, you probably felt it in a big way.


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Google Search Found 25 Billion Spammy Pages Each Day

Google released a video talking about search spam and what Google does to protect searches from "spam sites, phishing scams, and other bad actors" trying to get into Google search. One metric that stood out was that Google detected "25 billion spammy pages every day" in 2020.


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