Google is testing displaying a button in Google Search to load more ads. The button reads, "More sponsored results" and when clicked, it can load more ads, if Google has more to serve.
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SEO, Search Engine Optimization, High Rank Search Engine registration,Internet marketing, Web marketing
Thanksgiving & Google November 2024 Core Update
Today is Thanksgiving in the United States, so I was planning on not posting anything - since most of you just want to enjoy your time with your family. But I felt I needed to (1) showcase the Thanksgiving Doodle that (2) resembles the volatility of the Google Search results with the Google November 2024 core update still not being complete before Thanksgiving and likely Black Friday.
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from Search Engine Roundtable https://ift.tt/nvJmVSA
Google Search Testing Gold Phone Call Buttons
Google is testing swapping out the blue buttons within the local pack with gold buttons. In this example, the blue call phone icon is now in a gold color, on dark mode.
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Google Rolls Out Search Console Recommendations
In August, Google introduced Google Search Console recommendations but it slowly rolled it out to more and more users over time. Now, Google has fully rolled it out and if Google has Search Console recommendations for your sites, then Google will show it on the home page of the dashboard.
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Google Confirms Latency Issues With Google Ads Interface
Google has confirmed there are latency and slowness issues with the Google Ads console. The issues started a couple of hours ago and are continuing throughout now.
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Google Ads Recommends You Spend More Because You Spend Under Common Budget
Google is always looking for ways to get their advertisers to spend more. Well, now a new notice to increase your budget says that other advertisers in your region are spending more, so you should too.
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Google's People Also Search In Images
I don't think this is super new but did you know Google Search can show people also searching images, not just people also ask, not just people also search. And when you click on the "people also searching images" option, it takes you to the image tab in Google Search.
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Google Search Tests Arrow Buttons By Title Links & Sitelinks
Google is testing arrow buttons icons at the end of the title link in the search result snippets. Google is also testing them in Sitelinks. I guess<<� this is a way to communicate to searchers that you can click on the search result to go to the web page...
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Google Search Tests Product Carousel Snippet
Similar to the Amazon-style Google product search result carousel snippet, we are seeing other variations of it. This shows products from the retailer; within the search result snippet, you can swipe through it as a carousel.
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Page Annotation In Google iOS App Browser
Google launched a new feature in the Google App for iOS named Page Annotation. When you are browsing a web page in the Google App native browser, Google can "extract interesting entities from the webpage and highlight them in line." When you click on them, Google takes you to more search results.
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DOJ: Force Google To Sell Chrome, Restrict Android & Ban Default Deals
The Department of Justice has asked the judge in the Google monopoly ruling case to force Google to sell Chrome, restrict Android from serving Google Search, and ban its default search deals with Apple and others devices. Of course, Google says this is "widely overboard proposal goes miles beyond the Court's decision."
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Google Sitelinks With Icons & Labels
Google Search is testing showing icons and labels in the sitelinks within the search results snippets. I am seeing icons for a phone, price tag, fork/knife, map pin and information icons.
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Bing Search Tests Circle Shaped Favicons In Search Results
Almost a year ago, we reported how Bing Search went from circle favicons in the search results to square favicons in the search results. Now, we are seeing Bing testing going back to the circle formatted favicons.
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Google Lens Updated For In-Store Shopping
Google announced new shopping features through Google Lens to help with in-store shopping and local shopping. Google said, "Google Lens can quickly show you product insights tailored to the store you're in. Just snap a photo to find product information, similar products in-stock, whether a store's price is competitive and shopper reviews."
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Google Makes It Clear It Has Both Site Wide & Page Level Ranking Signals
Google has updated its guide to Google Search ranking systems to mention at the top of the page that it uses both page-level and site-wide signals for search rankings. There was a debate on this after the Google creator summit about Google possibly saying they only have page level signals, so this may clear things up a bit.
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ChatGPT's Search Marketing Share vs Google
Is OpenAI, its ChatGPT service, taking market share from Google? Well, maybe. Rand Fishkin of Sparktoro posted his assumptions based on a mix of data from SimilarWeb and Datos that says ChatGPT's current market share is 4.33% - that is from October 2024 data.
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Bing Video Search Tests Categorizing Videos
Microsoft is testing categorizing the videos within its Bing video search results. Bing's video search interface can show at the top a featured video for the query, then trending videos related to the query, then short videos, then a related category of videos, followed by the normal video thumbnails.
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Google Tests Removing EU-Based News Publishers From Search
Google has begun testing removing EU-based news publishers in Google News, Google Search, and Google Discover for 1% of users in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland and Spain (not France). Google is doing this to provide data on the impact this will make for these publishers if this would be rolled out to 100% of users.
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Google Ads In Store & Online Tab & Near You Sponsored Ads
Google Ads has this newish "in store" and "online" tab sponsored ads interface for its search ads, where you can tab between nearby stores and online stores that have what you are searching for. Plus a newish list view of "near you" stores that have the products you want.
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YouTube Often Within Google Discover Feed & AI Overviews
There are new reports that Google is showing more and more YouTube videos in Google Discover. There is also a new study that says YouTube is the most cited source in Google's AI Overviews. Is Google promoting its own video site way too often?
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Google People Also Ask Dropping More Results Button?
Google may be testing removing the "more results" button from the people also ask results within Google Search. In some searches, on some browsers, I see the "more results" button after expanding a people also ask result, but in others, I do not see the "more results" button.
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Ads In Google AI Overview In The Wild
Google has been telling us for many months that they will be rolling out ads for AI Overviews. Last month, Google said they will soon show in the US mobile search results - well, I think we've seen one of our first examples of it this weekend.
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Google Analytics May Be Missing Data From November 13th
Google Analytics may not have fully brought in your analytics data for Wednesday, November 13th, within the GA4 interface. Over the past few days, I've seen complaints from site owners and marketers about GA4 missing data from that day.
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Google November 2024 Core Update Heats Up This Weekend
The Google November 2024 core update started rolling out Monday, November 11, at 3:30 pm ET and we saw some movement begin around Wednesday/Thursday but it was not that widespread. Now, over the weekend, this core update seems to be casting a wider net.
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Google Chrome To Spotlight Merchant Center Promotions
Google sent emails to some Google Merchant Center advertisers and free users about a new feature in Chrome where the Google web browser will showcase your promotions directly in the browser. It will pop up promotion codes during the holiday shopping season.
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Google Search AI Sales Assistant
Google seems to be testing a new AI chat feature for e-commerce searches and retailers that is titled "Get help from Google's sales assistant." This will launch an AI chat feature that gives you AI-based product results based on your chat session.
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Bing Autosuggest Adds Rich Cards, Images & More Search Features
Bing Search has updated its autosuggest (auto complete) search bar to include rich entity cards and popular follow-on searches directly in the suggestion pane. Jordi Ribas, the Head of Search at Microsoft said on X, "The large images with additional context help users easily jump to their intended topic with less typing."
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Google Search Tests Expandable Articles, Videos & Popular Products
Google is testing more of those expandable sections in the mobile search results. We have seen them for ads/sponsored listings and other topics but now also for short videos, articles and popular products that say "in-demand favorites" but I assume they are showing for way more than just these categories.
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Google Customer Match Policy Warning: Don't Harm Users Or Else...
This week, Google sent an email to some Google Ads advertisers warning that they may lose access to use Customer Match with their ads cause harm to users or create a poor user experience. Google said they are updating their customer match policy effective January 13, 2025, to enforce this.
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Google Merchant Center Adds Sale Events Promotion Type
Google has added a new promotion type to Google Merchant Center named "Sale events." Sale events are a type data that you can submit on Google and are shown on non-product-centric surfaces. This seems to be available in the US for free Merchant Center listings right now.
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New Google Travel Ads Feed Format May Be Rolling Out
A couple of weeks ago, Google announced the new features for travel search ads through integration with travel feeds. These may now be out in the wild, as we are seeing pricing and other rich markup showing up for hotel ads in Google Search.
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Google Search Current Sales Expandable Section
Google Search has been rolling out this new expandable section in the search results titled "current sales." I guess Google is able to figure out what is a sale and what is not, maybe from structured data or Merchant Center and then have a section in the search results for that...
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from Search Engine Roundtable https://ift.tt/r9UtR6e
Google Shopping Ads With Both Seller & Product Ratings
Google is showing both seller ratings and product ratings on a single Google Shopping Ad unit. It is a bit weird to see both ratings, and it can potentially be confusing to see different ratings for the same retailer but one is for the rating of the specific product and one is for the rating of the company selling that product, i.e the seller.
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Google Ads Tests Subheadline Links Under Search Ad Title Links
Google is testing placing a second link directly under the main ad headline link, some call the title link, that pull from your Google Ads assets or extensions. It is unusual to see these links right next to each other, sometimes you'd see them as sitelinks under the ad description but not directly under the main headline link.
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from Search Engine Roundtable https://ift.tt/W8dFLMT
Google Ads Editor Version 2.8 Is Now Out
Google has released version 2.8 of the Google Ads Editor. This new update brings a number of new features including AI-generatged images, export to Google Sheets, brand guidelines, image cropping, strict age and gender targeting, a new help center and more.
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Google Tests Dropping Site Name & Favicon From Search Results
Google is testing removing the favicons and site name from the mobile search results. As you may remember, Google first launched these in the mobile search results back in October 2022 and yes, Google has had its trouble with these favicons and site names over the years.
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from Search Engine Roundtable https://ift.tt/9Z1Hw2J
Google Map Finder Ads Sponsored Labels Not Always Showing
Google may be testing displaying sponsored labels in different positions within the local map finder view. Some of the ads have sponsored labels on the left side, where it lists the local listings. While others don't show the sponsored label until you hover over the listing.
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HARO / Connectively Platform Closing Down December 9
HARO, Help a Reporter Out, now known as the Connectively Platform is being discontinued, and shut down, on December 9th. For SEOs, it was a way to get attention and potentially links, from journalists and it is a topic we've covered in the past.
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Google Local Service Ads App To Stop Working In Two Months
Google will stop supporting the Google Local Service Ads app starting on January 6, 2024. An email sent to advertisers said, "On January 6, 2025, we will be turning down the Google Local Services Ads mobile app."
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Bing AI-Powered Buying Guide
Microsoft Bing has these AI-powered buying guide that can show up at the top right section for some e-commerce related queries. Microsoft spoke about these buying guides back in June 2023 but they now seem to be rolling out more widely.
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Google AI Overview Displayed Within People Also Ask
Google is testing showing AI Overviews and generative AI results directly in the people also ask section. People also ask generally are featured snippet powered but now Google is testing using AI Overviews instead of featured snippets.
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Google Ads Continues To Test Ads Mixed Within Organic Results - Dynamic Ad Placement
Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, Google had to change its definition of top ads to make way for this historically very unGoogle-like move.
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from Search Engine Roundtable https://ift.tt/ftH3Is6
Google Shopping Ads With Bag Icon In Search
Google can show a bag icon on some of the sponsored search shopping ads. This can show next to the "Shop now" text, where you can either go to the retailers site to buy or click the bag icon to likely check out with Google (I am guessing).
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Google Testing Orange Links For Search Results
Google Search is testing orange links, instead of blue links, in dark mode. This is more like a muted orange color, but it seems orange nevertheless.
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Google AI Overviews Highlight Feature Expands AI Responses
Google is testing a new feature in the AI Overviews within Google Search. There is this "highlight" button that when you click on, it lets you highlight text in the AI Overview, which then in turn gives you more AI Answers.
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Google: Having Different Links On Mobile vs Desktop Pages Can Slow Crawl
Google has made a small update to its crawl budget documentation page to add a best practice is to have the same links on both the mobile and desktop version (if you have different versions) on the page. If you do not do this, it can slow the crawling and discovery of your site, especially if it is a large site.
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Google Ads Adds Segmenting Option To PMax Asset Groups In Reports
Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the "segment" option within the PMax Asset Group Performance section of reporting.
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OpenAI Releases ChatGPT Search: Citations, Robots.txt Controls & More
After beta testing SearchGPT for a few months, OpenAI is now rolling out Search within ChatGPT for ChatGPT Plus and Team users, which will come to free users in the future. The first thing most of us will look at are the citations, links, will Search in ChatGPT drive searchers to our sites.
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Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place
Google added a number of AI, Gemini-powered, features to Google Maps including new search features, review summaries for place listings and a way to ask about a specific business listing where AI will give you answers.
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Google Tests Discover More Places & Explore Places Nearby
Google is testing more local search features and sections including a section in the local finder named "Discover more places" and a local search box in web search named "Explore places nearby."
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Bing Tests New Local Knowledge Panel Design
Microsoft seems to be testing a new design for its local knowledge panel or local listing for a specific brand. This new design has a more card-like interface, showing company photos and information, reviews from third party sites, a map, and other details.
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