New Google Ads Customer Match For Google Analytics Audiences

Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also include your first-party consented, hashed customer data, and your tag-based user identifiers, Carly Boddy from Google wrote on Bluesky.

from Search Engine Roundtable https://ift.tt/NqHWsyf

Google Gemini Testing New & Improved Link Sources

Google's Gemini is testing a new format for showing sources and links, a format that gives publishers and content sources more visibility in its AI answer engine. Google Gemini's AI search results may soon show sources much more clearly, wrote Android Police.

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Google Business Profile Food Orders Performance Metrics Gone

In April 2022, Google Business Profiles added performance metrics for direction requests, website clicks, bookings, products and food orders. Well, it seems like food orders are no longer being tracked by Google Business Profiles.

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