Google AI Mode Reporting Coming To Search Console

Google has confirmed that AI Mode reporting will be coming to Google Search Console. It is currently not yet in Search Console, but it will be coming as part of the AI Mode rollout.

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Bug: Google Search Console Discover Performance Report Hashtag Notice

Google Search Console's Discover performance report has a weird bug. It started early yesterday morning where a blue notice prompt would show up and have a mysterious hashtag, with the text "Learn more" and "Got it." This is obviously a bug.

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New Google Ads Smart Bidding Exploration: Bidding Update

Google announced a new bidding update to Google Ads named Smart Bidding Exploration. Google said this is the "biggest update to bidding in over a decade."

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Google Ads New AI Tools & Agentic Capabilities

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and creatives and also agentic capabilities to help you with this on the backend.

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New Google Docs On Using AI Generative Content & AI Search Features

Google has published two new help documents on the topic of AI; one on guidance on using generative AI content on your website and the second on AI features and your website. Google also published a blog post on the topics over here.

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Bing Tests Double Border Search Box

Microsoft is testing a double border style around the Bing Search box. This goes around the main search box but not the auto-complete box, I believe.

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Google AI Overviews With Author Names & Citations

Google seems to be testing showing author names and website citations in the AI Overviews. I am honestly not sure if this is new but Christian Kunz said it was and posted about it on his blog and on X.

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Microsoft Partners With Creators To Promote Copilot Search in Bing

Microsoft's Jordi Ribas announced they are partnering with creators to showcase how they use Copilot Search in Bing. Copilot Search in Bing was launched in early April, as its new AI powered search feature.

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Google Ads Spending Bug With New Customer Acquisition Since May 15

Google has a bug with Google Ads where for campaigns running on New Customer Acquisition they are not able to spend the set budget. This bug was confirmed with Google and has been an issue for advertisers since May 15th.

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Google Speeds Up AI Mode

Google AI Mode seems like it got a lot faster over the past day or so. Instead of going through the steps of saying thinking about this, searching for results, organizing results, it just now saying kicking off searches and then looking at sites and then quickly shows the AI Mode response.

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Google Search Ranking Update Volatility May 16th

As I mentioned in my Friday video, there seems to be a lot of Google search ranking volatility that kicked off on Friday, May 16th and throughout this weekend. The most heated day seems to have been on Friday but the chatter is pretty busy over the weekend within the SEO community.

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Apple Maps Adds Insights, Ratings & Reviews From More Sources

Apple announced this week that it partnered with MICHELIN Guide; The Infatuation and Golf Digest to provide "insights, ratings, and reviews from expert sources" within Apple Maps.

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Google Working To Make It Easier To Share AI Overviews & AI Mode

Robby Stein, VP of Product at Google Search, confirmed Google is working on making it easier to share AI Overviews within Google Search and AI Mode responses.

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Bing Shopping Tests Shading Site Names

Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as opposed to just saying Amazon.com.

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Google Search AI Shuffle Button

Google is testing a "Shuffle" button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change up the response Google's AI gives you.

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Google Ads New Ads Funded By Details

Earlier this month, Google updated its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers. Well, now we are starting to see a new section that says "Ads funded by" on the "My Ad Center" section of the search ads.

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Google Ads Device Targeting Controls For Performance Max Campaigns

Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers. This allows you to target based on device type, such as computers, mobile phones, tablets and/or TV screens.

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Google Search Tests Vertical Search Labels In Autocomplete

Google is testing showing the vertical search category a query belongs to in its autocomplete search suggestions. When you click into the Google Search box, even before you begin typing your query, Google shows search suggestions and some of those search suggestions have a label that says "short videos," "images," etc.

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Google Search Testing New Sub/Second Menu

Google is testing a new sub or secondary menu under the search bar in Google Search. This secondary menu, or sub-menu, is below the main search vertical options and is missing the bubble format that we've seen Google use for this sub-menu.

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Google Business Profiles What's Happening Feature

Google is rolling out a new feature for Google Business Profiles named What's Happening. This feature is for bars or restaurants to better promote events, deals, and specials prominently at the top of their Google Business Profile.

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Bing Search APIs To Retire August 11, 2025

Microsoft is going to do away with the Bing Search and Bing Custom Search APIs as of August 11, 2025. Microsoft posted a notice on its API documentation pages with this news.

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Google Internal Emails On Google Marketing Live 2024 (Last Year)

Remember the Power Pair from Google Marketing Live 2024? Well, that and several other items of discussion were found in internal emails at Google about the GML 2024 event. It discussed how advertisers were not excited about PMax, there is frustration amongst advertisers, being pushed into fully automated ads and they are just willing to go along with it.

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Google Tests New Pagination Bar On Mobile

Google is also testing a new pagination bar with page numbers and previous and next icons, instead of the "more search results" button. Bing was recently just testing this too and now I see Google testing it.

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18 Year Google Search Engineer Rants On DOJ's Anti-Trust Case

Ryan Moulton, a Google Search engineer who worked on Google's search rankings algorithms for over 18 years now, went to X to call out some of what the courts are saying as not true. He went on to say, "This is now the second time I've seen my work cited prominently in a major lawsuit against Google, and I have to say, it has not given me a lot of faith in the court process around issues like this."

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Google: Hreflang Doesn't Guarantee Indexing

Google's John Mueller explained that just because you use hreflang tags on your pages, it doesn't mean those pages will be indexed and/or ranked in Google Search. He said on Bluesky, "hreflang doesn't guarantee indexing."

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Google Search Discussions Beta May One Day Replace Reddit Results

Google has a new beta feature to encourage searchers to add comments and have discussions around a specific topic. It is called "Discussions" and has a beta label on it. You can add your own thoughts/comments to the topic and those comments can appear across a number of Google properties and services.

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Google Search Country & Language Parameters

Did you know that you can quickly add parameters to the end of your Google Search URL to see search results in a specific language and/or country? Yes, you can do this from the advanced search settings screen in Google Search but you can also append &hl=(languagecode) + &gl=(countrycode) URL parameters, if you want to save some clicks.

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Bing Search Tests Next/Prev Pagination

Microsoft is testing a new pagination bar for its Bing Search results. Instead of the left arrow, page numbers and then right arrow, Bing is testing showing a "Next" button and then a "Prev" button.

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Google Business Profiles Show Business Address Toggle Broken

Google Business Profiles has another bug, this time with the toggle to hide or show the business address. The toggle for "Show business address to customers" just does not work - I even tried it myself and it is not working for my business.

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Google Analytics Real Time Reporting Lagging Again

Google Analytics real time reporting seems to be lagging again this morning. I woke up to a ton of complaints on social about the real time reporting reports in GA4 are simply not working as expected.

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Google Search Tests Moving About Results Count Within Tools Menu

Google is testing moving the about results text, where it shows the count of results, to within the search tools menu. So when you click on "Tools" under the search bar, you may find the "about results" section.

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Google Ads Tests Sitelinks Carousels With Images

Google is testing showing images within the sitelinks carousel in Google Ads and sponsored results. We've seen images in sitelinks before, numerous times, but here is a version of them in the ads extension.

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New Google Merchant Center Event Promotion

Google has a "new feature," as it labeled it, within Google Merchant Center, for event promotions. This allows you to promote an event, such as a sale, promotion or occasion, that may help you sell product.

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Google Ads Tests New Ad Group Interface For Search Campaigns

Google is testing a new ad groups interface for the Google Ads Search campaigns console. This seems to be a simpler interface with fewer options than the current version.

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Google before: & after: Operators Still In Beta Six Years Later

Six years ago, Google dropped some of its search tools date filters and then added new operators for before: and after: that let you filter content by specific dates. Well, six years later, that feature is still in beta.

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Google's AI Crawler For Gemini, Google-Extended, Does Render JavaScript

Google's AI crawler, Google-Extended, the crawler it uses for Gemini and other related AI services, does render itself and can render JavaScript, just like Googlebot, Google's main web search crawler.

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Google Ads PMax Search Themes Tests 50 Limit (Up From 25)

Google Ads search themes for Performance Max campaign has a limit of 25 search themes per asset group. Well, according to Thomas Eccel, Google is testing doubling that limit to 50 search themes per asset group.

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Google Tag Gateway For Advertisers & More

Google announced a number of new tag, analytics and data strategies on Friday including a new Google tag gateway for advertisers. Google tag gateway for advertisers allows you to run your Google tags, be it client-side or server-side through your own website infrastructure, such as a content delivery network (CDN), load balancer, or web server.

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Google AdSense To Not Allow You To Block Video Games Ads

Google AdSense will remove the ability to block the video games category of ads. So if you previously told AdSense not to show ads related to video games on your site or in your apps, that block will soon not be respected.

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Google Merchant Center New Search For Products Feature

Google added a new way to search for your products in the Google Merchant Center console. There is a new search button named "Search for Products" that you can click on and will let you pick from a pre-defined set of searches or you can type your own search.

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What's Changing With Google Ads: Interview Ginny Marvin

Navah Hopkins sat down with the Google Ads Liaison, Ginny Marvin, and spoke about the topic of what is changing with Google Ads. The interview is about an hour and is well worth watching or listening to.

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Google Ads To Display Payment Profile Name Of Advertiser In My Ad Center

Google Ads is updating its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers, if that name differs from their verified advertiser name, starting this month.

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Bing Tests Half Underline For Search Bar

Microsoft is not only testing removing the name "Microsoft Bing" from its search bar and logo, Microsoft is also testing shortening the underline under the search tab to about half the length.

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Google Tests AI Overviews On Right Hand Side (Local?)

Google is testing showing AI Overviews on the right hand side of the search results page. I am not sure if this is specific to local queries and a replacement of sorts for the local panel, I hope not.

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