Google Tests Rounded Search Results Snippet Design Again

Google is testing a rounded corner search result snippet card design again. We've seen this numerous times over the past decade or so and it seems to be back. The snippet sections are bordered in with rectangular outlines, and the corners of those rectangles are curved and circular.

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Google NMX Business Profiles May Show New Profiles Button

Google may show a new "Profiles" button in the Google Business Profiles NMX dashboard. It may show if you manage multiple Google Business Profiles and you are in this test.

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Google Search On JavaScript-Based Paywalls

Google has added new guidance to the "Fix Search-related JavaScript problems" help document, specifically addressing JavaScript-based paywalls.

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Some Sites Have Huge Crawl Rate Declines In Google Search Console

There are numerous complaints from SEOs and site owners who are noticing significant declines in crawl rates within Google Search Console. Most who see this, many do not by the way, are noticing the decline starts around August 8th and continues through today.

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Google Tests AI Mode In European Union

While Google expanded AI Mode access to 180+ countries and regions last week, Google is testing AI Mode in currently unsupported regions. Such regions including countries in the European Union, including Romania.

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Survey: Only 4% Of Searchers Don't Click From Google AI Overviews

A new survey from NP Digital says that only 4% of the 1,000 people surveyed said they do not click from the Google AI Overviews. 13.3% of people surveyed said they do click every single time within an AI Overview, 30.5% said they often click, 41.5% said they sometimes click and 10.3% said they rarely click through.

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Loyalty Goal In Google Ads & More Merchant Center Loyalty Offerings

After seeing the loyalty pricing and discounts in the Google search results and shopping ads, Google has now announced that they have new loyalty offerings in Merchant Center and also loyalty goal in Google Ads.

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Google Ads Renamed Chat To Ads Advisor

Google Ads renamed the "Chat" section or button in the Google Ads interface to "Ads Advisor." The Chat feature was spotted earlier this year in January, and I guess Google would rather call it an "advisor" and not "chat."

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Dos and Don'ts Of Microsoft Advertising Suspensions & Appeals

To those of you who run advertising campaigns with Microsoft Advertising to show ads on Bing and other Microsoft properties, here are the dos and don'ts of handling suspensions and appeals.

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Google Tests AI Overview Ask Anything Box Leads To AI Mode

Google is now testing adding an "Ask Anything" box within the AI Overviews, and when you type in that box and click search, it takes you into the Google AI Mode results.

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Google On Good Web Crawler Attributes

Myriam Jessier asked Google about what would be good attributes of a web crawler. In which both Martin Splitt and Gary Illyes gave some responses to.

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Google To Begin Approving The First Google Trends API Applications

A month ago, Google announced the Google Trends API and allowed folks to apply to gain access to the API as an alpha release. Google then told us that SEOs should not expect to be part of the first group of applicants accepted. Well, now Google is saying they will begin going through those applications and onboard the "very small" number of those they approve "around mid-September."

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Tool Tracks Referral Traffic From ChatGPT vs Google: Can AI Catch Up?

A new tool from Tim Souo and Ahrefs at chatgpt-vs-google.com aims to show the growth rate of ChatGPT's referral traffic compared to Google Search. Tim said the chart shows that OpenAI's ChatGPT "doesn't seem enough to catch up with Google anytime soon, given their respective traffic shares."

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Bing Updates Copilot AI Answer UX To Improve CTR?

Microsoft has updated the Bing Search Copilot AI answer design to move the sources section under a "read more" tab, which I assume Microsoft is testing to see if it drives more or fewer clicks to publishers.

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Google Merchant API Is Replacing The Content API For Shopping

Over a decade ago, Google released the Content API for Shopping to let merchants manage their Google Merchant Center feed programmatically. Well, that has been officially replaced by the Google Merchant API.

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Google Ads New Preview Ad Link In View Asset Details

Google may have added a new convenient feature in the Google Ads console that lets you preview ads directly from the view assets detail screen. Clicking on the preview ad button shows the preview within the same window.

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Google Ads To Accept Sports Betting Ads In Missouri

Google has updated its Gambling and games policy to now allow sports betting ads in the state of Missouri. This change is in effect as of August 15, 2025.

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Google Search Age Verification: Asking To Confirm You're An Adult

Google Search started to roll out the age verification that it said it would begin doing a couple of weeks ago. Yes, it is not just YouTube, it goes across Google Search ads too, as we reported back a couple of weeks ago.

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Google Looking Into Adding Analytics For Preferred Sources

Google recently launched the preferred sources for top stories within Google Search. But there is no way for publishers to know how many of their readers selected their website as a preferred source. But Google said they are "looking into this" and may provide such data to publishers.

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Google Tests Loyalty Benefits Section In Merchant Knowledge Panels

Google is testing adding a "loyalty benefits" section to the merchant/retailer knowledge panels. This would show on the right side of the page, under the description of the retailer.

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Microsoft Copilot Links Local Reviews To Bing Competitor Google Maps

It looks like Microsoft Copilot, formerly Bing Chat, is using Google Maps reviews for its local AI results. It also links directly to the Google Maps business profile listing when you click on the review stars and ratings from Copilot.

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Google AI Overviews Testing Keyboard Shortcuts

Google is now experimenting with keyboard shortcuts to the overlay menu in the AI Overviews within Google Search. Rajan Patel, VP, Engineering for Google Search, said this is just an experiment.

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Google Allows Dating & Companionship Ads In More Countries

Google has removed some of the restricted countries from the list of countries not allowed to serve Dating and Companionship ads. Specifically, Google removed Bangladesh, Sri Lanka, Nepal, Pakistan and the UAE from the list.

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Google Ads Touts New AI To Reduce Invalid Traffic In Some Cases By 40%

Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT." Google explained they have used AI for a long time, but they had some breakthroughs that resulted in a "40% reduction in IVT stemming from deceptive or disruptive ad serving practices."

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Google Merchant Center Ads Promotions Preview & Chat Checkbox

Google Merchant Center now lets you preview your promotions, your sponsored ads, before adding them. Google also added two check boxes to your customer service section for live versus chatbot support.

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Google Trends Stalled With Four Hour Filter

Google Trends seems to be broken or stalled over the past few hours. If you filter Google Trends for a specific region and then say only show me trends over the past four hours, you may only see a few keywords show up and not pages of keywords, like you'd normally expect.

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Google's Gary Illyes Interviewed On AI Search, Content & SEO

Kenichi Suzuki and Rio Ichikawa from Farber Company in Japan sat down with Gary Illyes of Google to interview him on AI Search, AI content, SEO and other topics. It is a good interview, it is in English, so I wanted to share it here.

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Google Search Testing Deep Dive Button

Google seems to be testing a new "Deep Dive" button in the search results. This button is on some of the knowledge panels, specifically, this one is for a movie panel. When clicked, it gives you some bullet points on the highlights of the movie.

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Microsoft Copilot Now Using OpenAI's GPT-5 (Did Bing Get An Upgrade Too?)

Yesterday, OpenAI announced GPT-5 and it is free for all users within ChatGPT and other platforms. That includes Microsoft Copilot, which now is also using GPT-5's models.

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Bing Webmaster Tools Performance Report Adds List By Device & Country

Microsoft has added two new options to the Bing Webmaster Tools Search Performance report. There is a new list by for "device" and for "country," which was added to the existing "keywords" and "pages" options.

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Ask Anything In AI Mode Within Google Product Search Listings

Google is testing the Ask Anything In AI Mode feature, which we saw in the people also ask, now in the Google Search product listings. So when you click on a product, there is a new section named Ask Anything In AI Mode.

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Google Ads Sitelinks Impact Performance Max Ad Strength

Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google Ads now lists ad strength.

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Google Search Tests Rainbow Effect To AI Mode & Web Tabs

Google is testing adding a rainbow effect to the AI Mode and Web tabs within the search bar. We've seen this on the AI Mode button on the search box and it seems Google is testing it to highlight some of the tabs.

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Google: Easy To Draw Parallel Between Meta Keywords & LLMS.txt File

Google has been outspoken about not being a fan of the LLMS.txt file. Now, Gary Illyes from Google said it is a lot like the keywords meta tag in the early days and we all know how that went.

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Google Merchant Knowledge Panel Deals Section Update

Google has replaced the promotions section in the merchant local knowledge panel with a deals section. There are still clipable coupons but it is renamed "Deals" instead of it saying "Promotions." There is also a new green percentage icon next to each deal.

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Google Shopping Tests New Sort By Button Filter

Google is testing a sort by button filter at the top right of the Google Shopping interface. This is instead of Google putting the sort by on the left-hand bar, with all the other filters.

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