Google: #1 Google Ads Launches Of 2025

Google has been publishing these videos from advertisers on the number one Google Ads launches of the year 2025. Bug Ginny Marvin, the Google Ads Liaison, was asked and she picked PMax channel performance reporting as her number one feature release for Google Ads in 2025.

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Microsoft Advertiser: Exact Match Trumps Ad Rank On AI Surfaces & More

Navah Hopkins, the Ads Liaison for Microsoft Advertising, made it crystal clear that exact match is prioritized even over Ad Rank. Navah Hopkins wrote on X and LinkedIn, "Exact match will get the priority if it's there, otherwise Ad Rank determines everything."

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Google's John Mueller Working On Christmas (2025 Edition)

Every year, for the past 18 or so years, Google's John Mueller has been working on Christmas to provide support to those who need help with their Google Search ranking and SEO concerns. This year is no different; John Mueller has responded to several concerns on Reddit and other social media platforms today.

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Google Search Forgot The Holiday Decorations In 2025

For the past 15 or so years, Google would post holiday-specific decorations at the top of its search results for Christmas, Hanukkah, and Kwanzaa. Well, this year Google did not. Google did post an Easter egg in the search results, which they do every year, and it posted the season's greeting Doodle, but not the holiday-specific decorations.

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Bing: Duplicate & Similar Pages Blur Signals & Weaken SEO & AI Visibility

Fabrice Canel and Krishna Madhavan from the Microsoft Bing team posted a useful blog post named Does Duplicate Content Hurt SEO and AI Search Visibility? The short answer is yes, and the long answer is also yes.

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Google Ads Advisor Suggestions Within Google Ad Reporting

Google is testing pushing advertisers to use Google Ads Advisor from within the Google Ads reporting section. Google Ads suggested questions and prompts at the top of the report, which it thinks you would find helpful to chat with an AI bot about.

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Bing Search Tests More Sources Section

Microsoft is testing a "more sources" section within the Bing Search results. This seems to load a different user interface, with long card-shaped search results that you can slide through as a carousel.

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Google Search Bar Tests Teases For AI Mode With Animation In Box

Google is testing prefilling the search bar in a new Chrome tab, with teasers to encourage you to search deeper with AI Mode. Google is putting in the search box, "Research a topic," "Write something new," "Ask Google," and "Make a plan."

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Google Discover Notifications That Go AI Mode Responses

Have you seen those Google Discover notifications that pop up and seem like news notifications from the Google app but what they do is drive you into Google AI Mode. I find them incredibly annoying, because every time I click on it, I think I am going to a news article but instead, I am given an AI-generated AI Mode answer.

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Report: Google Deleting Local Reviews More Than Ever

GMBapi posted data that looks at tens of thousands of Google Business Profiles across multiple countries and showed that review deletions have increased significantly over the year, compared to previous periods.

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Google Expands Ads In AI Overviews To More Countries But Not For Sensitive Verticals

Google quietly updated its AI Overviews ad documentation to say that ads in AI Overviews are supported in Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, Philippines, Singapore, and US. Previously, it just said it was available in the US and "will expand to select English speaking countries soon."

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Google Pushes Timeline For Gemini Replacing Assistant Into 2026

Anish Kattukaran, CPO at Google Home & Nest announced in the Google Gemini forums that Gemini will not be replacing Google Assistant by the end of 2025. He wrote, "We're adjusting our previously announced timeline to make sure we deliver a seamless transition, and will continue our work to upgrade Assistant users to Gemini on mobile devices into 2026."

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ChatGPT Gains Local Knowledge Panels

OpenAI has added local knowledge panels to the ChatGPT results. When you ask for local information and then click on a business name, ChatGPT will load a local knowledge panel on the right side.

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Google December 2025 Core Update Volatility On Saturday - December 20

As you all know, Google announced the Google December 2025 core update on Thursday afternoon, December 11th, we saw some significant volatility hit early on December 13th and then it seemed to cool a bit towards the middle of the week. Now, I am seeing signs of more intense volatility hit on Saturday, December 20th.

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Google Sued SerpApi Over Scrapping Search Results

On Friday, Google announced it had filed a lawsuit against SerpApi for scraping the Google search results. Google alleges that SerpApi is running an "unlawful" operation that bypasses Google's security measures to scrape search results at an astonishing scale.

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Google Business Profiles Verification Issue Support Form Updated

Google has updated the Google Business Profiles verification issues support form. This makes it easier to pick a specific issue you had when trying to verify a business within Google Business Profiles.

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Google JavaScript Doc Now Says Non-200 HTTP Status Code Might Not Be Rendered

Google updated its JavaScript SEO documentation for the third time this week, this time to say that "while pages with a 200 HTTP status code are sent to rendering, this might not be the case for pages with a non-200 HTTP status code."

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Microsoft Tests Underlines In Bing Ad Description Snippets

Microsoft is also testing underlining the text of the Bing Ads search snippets and descriptions. I am not sure if those underlined words are links or not but I assume so.

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Google Search Console Page Indexing Report Now Up To Date

After almost a month delay with the page indexing report within Google Search Console, the report is now back to its normal timeframe. This morning it was reading that the last updated date was November 21st. Now, it is reading December 14th, which is a normal delay for this report.

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Microsoft Tests Search With An Image & Make An Image In Bing Search Bar

Microsoft is testing the ability to upload an image directly within the Bing search bar. You click on a plus sign and Bing shows you "search with an image" and "make an image." I get the search with an image feature but why add generative AI features, like make an image, in this search bar?

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Google Rolling Out Read More Links Search Result Snippets

After several months of testing, Google seems to be rolling out the "Read more" links at the end of some of the search results listings. We saw Google test variations of this back in July and it now seems to be live.

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Bing Tests See More Search Results Button

Microsoft is testing a "see more" button in the Bing Search results, which, when you click on it, loads more search results in the middle section.

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Google Tests Property Listings In Search Results

Google is testing showing full detailed property sale listings within the Google Search results. This is getting a lot of interest from those in the real estate business.

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Google Removing Q&A Feature In Google Maps For AI-Powered Ask Button

Google confirmed it is essentially removing the Q&A feature within Google Maps, and instead, searchers can use the new AI-powered Ask button on a Google Business Profile to get the answers they are looking for.

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Google December 2025 Core Update Intense Impact Early

Google announced the Google December 2025 core update on Thursday afternoon, December 11th, and it already has a significant impact on Google Search results. The most noticeable day of the impact was Saturday, December 13th, but there are plenty of signs it started to hit hard on Friday, December 12th.

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Google Maps Share Button Drops X For Reddit & Facebook

Google Maps is updating its share buttons by removing the options to share on X and adding the options to share on Reddit and Facebook.

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Google News AI-Powered Article Overviews Go Live For Some Publishers

On Wednesday, Google announced a number of new AI features, which we covered (links below) but one other feature Google spoke about was "AI-powered article overviews." This is an experiment Google News is trying with a handful of publishers.

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Google Notification For Reviews & Rating Restrictions Removals

Google is now sending email notifications for when Google Business Profiles has removed the restrictions on your reviews and ratings. The email says, "Restrictions on your reviews and ratings have been removed" and it comes from the Google Business Profiles team.

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Google December 2025 Core Update Is Rolling Out - You Surprised?

Google officially announced the rollout of the December 2025 core update on Thursday at around 12:25 pm ET. This core update is expected to take up to 3 weeks to roll out. Google said this "is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites."

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Google Web Guide Expands To All Tab Officially (Opt In Still Needed)

Google has officially expanded the Web Guide to the "All" tab. Originally when it launched as a Search Labs beta, it was under the "Web" tab but as we saw, Google began expanding it to the "All" tab.

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Google Ads Contact Us Support Tests Integrating Ads Advisor

Google is testing incorporating Ads Advisor into the contact us page for Google Ads support. Google was doing this for policy disapproval support requests as well.

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Google Shopping Crawlers Are Too Fast For JavaScript Generated Structured Data

14 months ago, Google updated its documentation around its shopping related structured data warning not to generate your structured data dynamically through JavaScript. Yesterday, at the Search Central Live event in Zurich, a Google engineer explained why - it's because the shopping bot crawls a lot and fast.

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Google Updates Docs: We Do Smaller Core Updates Without Announcements

Google updated its core update documentation to say it does smaller core updates and does not announce those updates. This is not new; Google told us this back in 2019. What is new is that Google added it to its search developer documentation.

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Bing Search Ads Tests Ad Labels On Right

Microsoft is testing moving the ad labels in the Bing Search results from the left side of the ad to the right side of the ad. I am not sure which makes it harder to see the label or not but I assume Microsoft is testing this to see which will get more clicks.

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Study: Google Ads AI Max "Broad-Matchifies" Exact Match & Phrase Match

With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the early data can show it underperforms, some are seeing success by using it for specific applications. That being said, one recent study showed that using AI Max helps broaden your work with exact match and phrase match keywords.

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Google Search Console Adds Weekly & Monthly Views Granular Data

Google announced today at the Search Central Live event in Zurich that Search Console is rolling out more granular data. Google launched weekly and monthly views in Search Console for performance reports.

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Bing Tests Expandable Favicon On Hover Over

Microsoft is testing expanding the favicons in the Bing Search results interface when you hover your mouse cursor over the search result listing and/or ad.

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Google Ads Learn More Button At Top Right

Google Ads may be testing placing an ad extension button at the top right of the sponsored result on the desktop interface. This button, in this example, shows the text "Learn more."

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Bing Tests New Search Bar With Advanced Tools Menu

Microsoft is testing a new search bar with a more powerful tools menu button. This tools menu is larger, has a plus sign and gives you options to click search with your voice, search with an image and even make an image.

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Google Ads Launches Products At This Location Link Unit

Google has launched a new link on some search / sponsored ads named "Products at this location." Google confirmed this "relatively new feature" and can show up on listings for service businesses and other types of businesses.

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Microsoft Ad Disapprovals On Asset Level & Conversion Reporting Update

Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be recorded in the ad reporting interfaces.

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Google Officially Tests Blending AI Mode Into AI Overviews

Back in October, we saw Google testing having the "Show more" button in the AI Overviews within Google Search jump you to AI Mode with follow-up questions. Well, Google's Robby Stein announced on X yesterday that this is being tested (after it was tested already) in the mobile search results.

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Google Ads No Longer Allows Online Horse Racing Betting

Google Ads updated its gambling policy to disallow all promotion of online gambling-promoting content for horse racing targeting the United States. Google said this goes into effect as of December 1, 2025.

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Google Ads To Resurrect Website Optimizer?

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then sunset on September 30, 2023. Google Ads may be bringing it back or making something new within Google Ads named Website Optimizer.

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Google Search Console Annotations Now Allows Current/Future Dates

As you know, Google finally launched custom annotations within the Google Search Console performance reports. Well, one issue we noticed is that it does not allow for adding annotations for data it does not have yet, like for today. Today, Google rolled out support for current/future dates.

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Google Search Console Page Indexing Delayed Two Weeks

Google Search Console's page indexing report is delayed again, stuck at two weeks ago, November 17, 2025. This is a much longer than normal delay for this page indexing report, but it is just a reporting issue and it does not mean your site has any issues with indexing.

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