Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, "Turn on Al Max in your campaign to use brand inclusions and exclusions."
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SEO
SEO, Search Engine Optimization, High Rank Search Engine registration,Internet marketing, Web marketing
Google: It Makes Sense To Noindex LLMs.txt
Google's John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file doesn't get indexed by search engines, and then somehow a user lands on it and is confused.
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from Search Engine Roundtable https://ift.tt/nPCEJzS
Google Drops Sponsored Label For Find Related Products & Services Ads
Google used to label the Find Related Products & Services search ads with a larger sponsored label. It seems Google has removed that label and is now adding a smaller font disclaimer below the section to say these are from advertisers.
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from Search Engine Roundtable https://ift.tt/FVM85wy
Google Ads Competitive-Aware Recommendations
Google Ads can now show recommendations or insights based on what your competitors are doing. So if a new competitor starts to enter your market, Google might notify you of this within the Google Ads console.
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from Search Engine Roundtable https://ift.tt/vR7dHwT
Google Ads Now Disallows Daily Fantasy Sports In California
Google posted a new policy on Friday, July 18, 2025, that immediately prohibits advertising of Daily Fantasy Sports on Google Ads within California. This is based on a new law by the California attorney general that says daily fantasy is illegal in the state.
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from Search Engine Roundtable https://ift.tt/MQR7Zx9
Google Search Ranking Volatility Very Heated Days After Core Update Completed
Google told us the June 2025 core update completed early on Thursday, July 17th, but now, four days later, we are still seeing incredibly heated volatility, even through today. The tools and community are still experiencing significant ranking movement and instability, even today.
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from Search Engine Roundtable https://ift.tt/MiuGwJS
Google: Login Service Pages Are Hard To Rank In Search
Google's John Mueller said it is hard for service oriented login web pages to rank in the search results. Like, if you have a landing page where people can login to their account and check on analytics, billing, etc, those types of login pages can be hard to rank well in Google and Bing Search.
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from Search Engine Roundtable https://ift.tt/SBDXgk6
Google AI Overviews For Movie Queries
Google is supposedly showing AI Overviews for movie-related queries. Apparently, this is new, although I don't have firsthand knowledge since I don't typically search for movies. However, I've been told it's new by a number of sources.
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from Search Engine Roundtable https://ift.tt/i7Ve8mN
Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers
Google Ads is rolling out its new Smart Bidding Exploration bidding update to some advertisers. At Google Marketing Live, Google called this its "biggest update to bidding in over a decade."
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from Search Engine Roundtable https://ift.tt/IS2JWxs
Bing Tests Sitelinks With Light Gray Underlines
Microsoft is testing showing sitelinks with light gray underlines in the Bing search results. Normally, the Bing sitelinks don't have any underline at all - but here Bing is testing this.
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from Search Engine Roundtable https://ift.tt/zA2MpfK
Google Ads Tracks Call Assets QR Codes Or Send Email
For the past couple of years, we've seen Google show QR codes you can scan and email or text this number to call features in the Google Ads. Google's Ads Liaison, Ginny Marvin, confirmed that these actions are indeed tracked by Google Ads, down to the conversion, if you set those up.
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from Search Engine Roundtable https://ift.tt/3t0EaWX
Google June 2025 Core Update Finished Rolling Out
Google's June 2025 core update is now done rolling out, it took 16 days and 18 hours to complete. The core update started on June 30, 2025 at around 10:34 am ET and ended on July 17, 2025 at around 4:18 am ET. Google posted saying, "The rollout was complete as of July 17, 2025."
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from Search Engine Roundtable https://ift.tt/mNx1cCR
Google Business Profile Appeal Tool Now Shows Rejection Reasons
Google Business Profiles appeal tool now shows the reason your appeal was rejected. It can show a list of reasons why the appeal was rejected, so that next time you submit the appeal, you can hopefully get it approved.
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from Search Engine Roundtable https://ift.tt/bvO5V26
Google Core Web Vitals Update In Search Console - Bug or Normal?
Google seems to have updated its core web vitals metrics within Google Search Console a few days ago. The weird thing is that good URLs and URLs need improvements metrics all went down around that date but the poor URLs stayed the same.
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from Search Engine Roundtable https://ift.tt/d7KVMwg
Google AdSense PIN Verification Issues
Google AdSense may have a bug with its PIN verification processs. There are tons of AdSense publishers complaining in the Google AdSense Help Forums about issues where they are unable to use the PIN verification anymore. It seems like a widespread bug but I am not sure, as Google has not responded to those complaints.
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from Search Engine Roundtable https://ift.tt/ecJFOCS
Google Business Profiles Now Requests Text/WhatsApp Number During Setup
We know you have been able to add your text or WhatsApp number to your Google Business Profile for some time now, but now Google is asking for it when you set up your Google Business Profile for the first time.
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from Search Engine Roundtable https://ift.tt/EQd8qRm
Google Ads Apply Recommendations Within Gmail Can Be Dangerous
Google Ads with Gmail has this feature that you can now click one button to apply a recommendation for your Google Ads. The scary part, you don't even need to open the email to apply this recommendation, so you are kind of applying them blindly.
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from Search Engine Roundtable https://ift.tt/HB2W9pT
Microsoft Bing Tests Delivery Truck Icon In Search Ads
Microsoft is testing using a blue delivery truck icon in some of the ads in the Bing Search results. I guess it is to symbolize that they offer delivery?
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from Search Engine Roundtable https://ift.tt/XHENPTb
Bing Local Pack With See More Button At Top
Microsoft is testing showing the "See more" button at the top of the Bing local pack, instead of the bottom of the local pack. I suspect this is a test and not a bug, but who knows.
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from Search Engine Roundtable https://ift.tt/7N8unbx
Google AI Mode Comes To Circle to Search and Lens
Google announced yesterday that AI Mode now works with Circle to Search and Google Lens. Google's Rajan Patel wrote on X, "Today, we're taking your visual searches to the next level with two new capabilities."
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from Search Engine Roundtable https://ift.tt/uXqLHZf
Google Ads Generating Fewer Clicks? Why?
The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?
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from Search Engine Roundtable https://ift.tt/8xZVrt3
Google Ads To Update Its Political Content Policy
Google will be updating its political content policy this month, if not already. Specifically, the content on the Google Ads Political content policy page and Election Ads verification page will be revised.
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from Search Engine Roundtable https://ift.tt/yDVIrsG
Google Ads Editor Version 2.10 Is Out With 20 New Features
Google has released the new version of Google Ads Editor, version 2.10. This version has over 20 new features, which is a lot of a version update for Google Ads.
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from Search Engine Roundtable https://ift.tt/kqXYNoy
Google AI Mode Follow Up Questions With Suggestions
Google AI Mode also has search suggestions in the follow-up section. After you ask Google AI Mode a question and scroll down to ask a follow-up, Google may show you follow-up search suggestions.
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from Search Engine Roundtable https://ift.tt/gXAfQrN
Google Search Rolls Out AI Mode In India Without Labs
A couple of weeks ago, Google rolled out AI Mode via Search Labs in India and now Google is fully rolling it out, without opting into it in Search Labs within India. AI Mode is now fully live in India and the US, without you opting into it in Search Labs.
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from Search Engine Roundtable https://ift.tt/WYjXNTt
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