Report: ChatGPT & Perplexity Treat Structured Data As Text On A Page

To fuel the debate in the SEO world of the topic of structured data and LLMs and AI engines, we are hearing that once again, AI engines like ChatGPT and Perplexity are not using structured data in any special way.

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February 2026 Google Discover Core Update Rolling Out - Local Impact

Google has released its first core update of 2026, which is focused on just Google Discover. Google named it the February 2026 Discover core update. This one is rolling over the next two weeks or so just English language users in the US and at some point will roll out beyond that to all countries and languages.

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Microsoft Advertising Tests Magazine Answer Card Ad Format

Microsoft Advertising is testing a new ad format within its newish Answer Card format called a magazine layout. These load ads in the card formats you see at the top of some of the Bing search results.

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Google AI Overviews Bug Removes Links & Citations

Google confirmed there is a bug with AI Overviews not showing links for some responses. The bug was spotted by Lily Ray, who posted some examples several hours ago. Rajan Patel, Google's VP, Engineering for Search, replied saying it is a bug and Google is working on fixing it.

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Google Ad Revenue Up 14% - Google's Biggest Revenue & Ad Revenue Yet

Google reported its earnings today, its Q4 2025 earnings report showed ad revenues up by 14% at $82.3 billion and overall revenue was up 17% at $113.8 billion. I specifically like to dig in as best as I can on the ad revenue side to see how Google Ads have performed.

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Googlebot File Limit Is 15MB But 64MB For PDF & 2MB For Other File Types

We have known for a long time that Google can crawl web pages up to the first 15MB but now Google updated some of its help documentation to clarify that it will crawl the first 64MB of a PDF file and the first 2MB of other supported file types.

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Google's First 2026 Winter Olympics Doodle: Curling

Google posted its first Winter Olympics Doodle, special logo, for the 2026 Winter Olympics. The first sport Google covered is curling. The Doodle is an animated GIF of an Olympian pushing the curling stone down the ice.

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Google: Don't Spend Too Much Time On Redirects Analysis For SEO

Google's John Mueller said he would "caution against assuming that you need to do this level of analysis for all URLs on a website in order to achieve optimal SEO" when it comes to reviewing bad redirects or CSP settings. Why, because bad redirects or CSP settings are often simply visible when doing normal browsing, and if you see it, then that is enough.

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February 2026 Google Webmaster Report

Welcome to the Google Webmaster report, where I sum up all the more important Google organic search topics that occurred over the past month - just in case you (or I) missed it. January was an incredibly volatile month regarding unconfirmed Google search ranking movement. I posted about it several times.

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One Click Google Ads Performance Max Ad Previews

Google Ads has this new way to preview your Performance Max campaign ads, with one click. Now you can easily preview your PMax asset group ads from the table by clicking on the images.

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Google Ads Advertiser Verification Page Moving

Google is moving the Google Ads verification page to a new section within the Google Ads console. It is moving to the Admin, then Policy and Account section.

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Google Personal Intelligence Creates AI Frankenstein Recipes

We covered the topic of Google's AI Frankenstein recipes and how bad it is for recipe bloggers and publishers. But when you have Google's Personal Intelligence serve up these Frankenstein chunks of content, it makes it so much worse.

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Google Ads API Version 23 Now Available

Google has released version 23 of the Google Ads API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and conversion controls - plus much more.

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Bing Ads Revenue Up 10% - Is Growth Slowing?

Microsoft reported its second quarter 2026 earnings and it showed that its search and advertising revenue was up for 10% but growth is down over the past two quarters. The previous quarter it was up 16% and the one before that was 21% and this quarter, it is only up 10%.

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Bad News: Google AI Overviews Follow-Up Questions Go Directly To AI Mode

Google made it official, now Google Search AI Overviews will let you do a follow up question after clicking on the "Show more" button and that follow up question will take you directly into AI Mode. This will no doubt lead to less clicks to your website and more traffic into Google AI Mode.

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Bing Webmaster Tools AI Performance Report Beta

Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you citations (i.e. impressions), it does not show you clicks from those Bing AI experiences.

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Google Exploring Ways To Allow Sites To Opt Out Of AI Overviews & AI Mode

Google just announced it is looking into ways to allow websites to specifically opt out of Google using its content in the Search generative AI features such as AI Overviews and AI Mode. This comes based on UK's Competition and Markets Authority (CMA) new requirements for Google Search.

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Google Ads Data Exclusions For PMax Campaigns Rolling Out

Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads.

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Microsoft Advertising Launches Ad Preview Hub

Microsoft Advertising has fully released the Microsoft Advertising Ad Preview Hub to all users. "I am beyond excited about Microsoft Advertising's new Ad Preview Hub! This is GA and should be live in your accounts in all markets," Navah Hopkins, the Microsoft Ads Liaison, wrote on LinkedIn.

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Google Ads Product Campaign View Report Is Useful

Google Ads lets you see how your product ads are performing across all your campaigns in a single view. Some advertisers are saying this is a new report, so I figured I'd share what they're noticing.

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