Google Ads & Google Analytics Data Controls Update

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify data controls and remove redundant settings between Google Analytics and Ads, we are planning to consolidate controls based on where the data is used."

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Google May Ignore Links From Sites That Spam & Violate Policies

Google's John Mueller reconfirmed that Google Search may simply ignore outbound links from sites that violate its search spam policies. This is not new, Google has been doing this manually and algorithmically for years now but he reiterated this on Bluesky.

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Google Discusses Page Weight, Average Mobile Homepage Size, and Googlebot File Limit Sizes

On the latest Search Off The Record Podcast, Martin Split and Gary Illyes discussed the growing page weight issue and how that impacts users and Googlebot crawling. This follows Google updating its documentation to clarify file size limits for Googlebot (and various versions of Googlebot).

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Reusable "Skills" Are Coming To Gemini In Chrome

If you're using Gemini in Chrome (the sidebar you can summon via a button in Chrome), then you might be happy about the latest feature that showed up in Chrome Canary. After running a prompt...

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Google's March 2026 Broad Core Update Has Completed Rolling Out

Google's March 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. The update took 12 days and 4 hours to complete...

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âJarvis Approachingâ: Google's Sundar Pichai Signals an Agentic, Multi-Threaded Future for Search

Google's Sundar Pichai was on the Cheeky Pint podcast and was asked about the future of Search. He basically laid out a future where Search is Jarvis-like where users will be completing tasks and have "many threads running"...

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Google Ads Testing New Layouts for Multi-Location GBP Assets?

Spotted in the wild are what appear to be swipeable GBP location assets.

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Programming Note: Offline For Last Days Of Passover Wednesday & Thursday

This is a programming note that I am completely offline for the last days of Passover holiday Wednesday and Thursday. I am likely not going to schedule any stories, I apologize (still in recovery mode). So I apologize for the lack of stories here. I hope to come back soon...

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GSC Logging Error Yielded Inflated Impressions Since May 2025

Google announced a logging error on Friday, April 3rd in the data anomalies report and explained that error prevented the accurate logging of impressions in GSC since May of 2025. That's right, almost a full year of inaccurate impressions...

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Grokipedia Continues To Drop in Search Visibility And AI Search Visibility

In February I shared how Grokipedia started dropping heavily in Google after initially surging. It became yet another example of what I call "Mt. AI". That's when sites scaling heavily with AI-generated content initially surge in Google, but then drop heavily as Google's systems...

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Google Ask Maps Fully Available In US and India

Earlier this month, Google rolled out the "Ask Maps" feature. Now, Google said it is "available to everyone in the U.S. and India."

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Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

You can now update your store's name and / or domain name directly in Merchant Center within Microsoft Advertising.

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Google Ads PMax Asset Group Theming

Google Ads is rolling out asset group theming for Performance Max campaigns. This lets you copy an asset group and apply this theme to your text and images using Google AI.

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Google May Call, Text or WhatsApp To Confirm Business Details

Google is sending out emails with updates on how Google Business Profiles may verify your business details. Google said it may "reach out using automated messages via call, text, or WhatsApp to the verified phone number on your Business Profile."

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Google Chimes In On Teen SEO Wants To Save Family Spain Vacation Rental

Google's John Mueller chimed in on Reddit when a teenager of a family vacation rental business said he was trying to save his family business through SEO after being burned by previous SEOs. In short, it seems the family has a vacation rental in Spain, and business is significantly down due to the loss of Google traffic.

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Is Google Ditching Blue Background For AI Citations?

New test places AI Overview citations on a white background without throwing any shade behind it.

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Bing Gives Product Ads Some Cushion

Bing spotted testing more listings in the sponsored product section at the top of its results.

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Google Ads Expanding Loyalty Program

Google Ads and Merchant Center is expanding the Loyalty program features to highlight key perks, expand local and regional visibility, expand internationally and within AI Mode and Gemini.

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Google March 2026 Core Update Is Rolling Out - First Core Update Of Year

Google officially announced the rollout of the March 2026 core update early Friday morning at around 5:14 ET. This core update is expected to take up to 2 weeks to roll out. Google said this "is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites."

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Google Ads PMax Audience Exclusions & New Reporting

Google announced several new steering updates for Google Ads Performance Max including first-party audience exclusions, budget reporting, full audience reporting and network segmentation in placement reporting.

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