Bing: 1 Billion Monthly Users Are Human, Not Agents

Microsoft, during its earnings call last week, announced that Bing hit a huge milestone of 1 billion monthly active users. Krishna Madhavan from Microsoft later confirmed these "users" do not include AI agents but are real actual humans.

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Google Web Bot Auth: Validate Authentic Bots

Google posted new developer documentation for how to authenticate requests with Web Bot Auth. This is a "new cryptographic protocol that helps websites to validate that bots are authentic," Google wrote.

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Google Tests Fresh Updates Label For Search Snippets

Google is testing a new label for the search results snippet named "Fresh updates." This was spotted on a weather website result, Accuweather.

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April & May 2026 Google Webmaster Report

I missed last month's Google Webmaster Report, so I am combining both April and May into one big report. Google completed rolling out the March 2026 spam update in March, and started the March core update, which completed in April. We also had a lot of other ranking volatility throughout.

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Google Ads Recommendations New Results Tab

Google Ads seems to have added a new tab to the recommendations section named "results." I assume this section will show the results of any implemented recommendations you selected within your Google Ads campaigns.

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Bing Ads Revenue Up 12% - New Growth

Microsoft reported its third quarter 2026 earnings and it showed that its search and advertising revenue was up for 1120% and that means its ad growth is growing again. The previous quarter it was up 10% before that, up 16% and the one before that was 21% and this quarter...

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Google Ads Preview Impact Of Negative Keywords (& More)

Google Ads is testing a way for advertisers to preview the impact of a change, like adding negative keywords. It seems to be called "Preview impact estimates" and lets you estimate the impact of, in this case, adding specific negative keywords.

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Google Shopping Ads Tests Pricing In Superscript

Google is testing using a superscript font for the cents portion of the pricing in the Shopping Ads. So when you see a price for a product and it is listed for $99.99, the 99 cents is in superscript.

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Google Ads Confirms Demand Gen Image Ads Approval Delays

Google's Ginny Marvin, the Ads Liaison, has confirmed there are delays for some Demand Gen Image ads to be approved. Some of these delays are several days pending, not hours, but several days.

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Google Maps Video Editing Within Google App

Google now lets you edit videos within your Google Business Profiles, directly in the Google app. There are basic editing tools, probably more than most businesses require, to update and edit the videos that they want to show in Google Maps and Google Search.

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New: Google Won't Use Spam Reports With Personally Identifying Information

A couple of weeks ago, Google stunned many by saying that they updated their spam report to pass along all information to the site that you enter in the spam report. There was a lot of backlash to that and Google reverted, now saying if there is personally identifying information, it won't process the spam report at all.

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Google Business Profiles Sorts Photos By Most Recent

Google Business Profiles lets you upload photos of your business to your Business Profile. Those photos can be viewed on Google Search and Google Maps. And now, these photos are reportedly sorted by most recently uploaded.

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Google Ads API Version 24 Now Available

Google has released version 24 of the Google Ads API, this is a major release with dozens of updates. This update includes changes to Demand Gen, travel feeds, conversion types, shopping, reporting, videos, and much more.

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Microsoft Advertising Releases New AI Features

Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to "To help businesses succeed across all three eras of the human, LLM, and agentic web," Microsoft wrote.

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Google Ads Advisor Gains Troubleshooting, Security Monitoring & Instant Certification

Google Ads Advisor, which officially began rolling out last November, is rolling out three new features. These features include proactive troubleshooting, 24/7 security monitoring and instant certifications.

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Google Documents Read More Snippet Links Best Practices

Several months after Google launched the Read more links within the Google search results snippets, Google decided to post some best practices how Read more links work. These should help you encourage Google to show the read more links and thus help increase click-through rates from Google Search.

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Microsoft Bing Offers IndexNow Support To The Internet Archive

The folks at the Internet Archive are having issues with archiving the web. Something it has done since 1996 and is such a foundational website that it is sad to see. That being said, Fabrice Canel from Microsoft Bing wants to help.

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Google Local Service Ads To Pull Rich Content Through Your URLs

Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your URLs. Rich content includes service descriptions and special offers.

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Google AdSense Offerwall Is Now Generally Available

Google announced this week that Offerwall is now generally available on AdSense. Google has been expanding access to its publishers for Offerwall and now, it should be available to all.

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Google Ads Consolidating Enhanced Conversions With On/Off Switch

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying this by consolidating enhanced conversions for web and enhanced conversions for leads into a single, unified setting.

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