SEO

Google One-On-One On Why Rankings Go Up But Traffic & Clicks Down

Valerie Stimac, a travel blogger, complained on Twitter that while her site's content is ranking better than ever in Google Search, the traffic numbers from Google Search are down. She wrote "this is a classic case of Google's erosion of organic traffic: position is UP in the current period over last year, but CTR is down, impressions are down almost 50%, and clicks are down 70%!"

from Search Engine Roundtable https://ift.tt/2U2yq7z

For Google To Publish Content, It Requires A Code Push

Google said that when it publishes content on its sites, like the developer documents (or maybe even blog), it requires a code push for it to deploy on the site. That does not surprise me at all that Google does not use a CMS platform for this part.

from Search Engine Roundtable https://ift.tt/2JFKcmH

Google: Home Page Outranking Internal Pages For Deeper Keywords

John Mueller from Google was asked why does Google sometimes rank a home page for a specific keyword phrase when there is a deeper page in the site that answers that query better. The home page is more generic and covers a wider topic but there is a more specific page to better answer the query off the home page.

from Search Engine Roundtable https://ift.tt/3jTUV9u

Google Search Console Misclassified Discover As Video Performance Data

Google has documented that on October 28, 2020 it has, in some cases, misclassified some Google Discover data as video in the Performance report after it has been fixed. This may result in "a drop in your Discover report's video appearance statistics," Google said.