Google: Home Page Outranking Internal Pages For Deeper Keywords

John Mueller from Google was asked why does Google sometimes rank a home page for a specific keyword phrase when there is a deeper page in the site that answers that query better. The home page is more generic and covers a wider topic but there is a more specific page to better answer the query off the home page.

from Search Engine Roundtable https://ift.tt/3jTUV9u