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Google NYC Wall: Keep On Going, You Are Almost There
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Wix vs WordPress? Mueller Says Solve Content Issues via @martinibuster
Google's John Mueller suggested content issues are important for small businesses to solve in a discussion of Wix versus WordPress for local SEO
The post Wix vs WordPress? Mueller Says Solve Content Issues via @martinibuster appeared first on Search Engine Journal.
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Facebook Blocks Australian News via @martinibuster
Australian news organizations had their posts removed from Facebook in a retaliatory action that also affected unintended pages.
The post Facebook Blocks Australian News via @martinibuster appeared first on Search Engine Journal.
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YouTube Shorts Launching in USA in March via @MattGSouthern
YouTube Shorts, a stories-like vertical video format that allows users to create clips of 15-seconds or less, is coming to the USA next month.
The post YouTube Shorts Launching in USA in March via @MattGSouthern appeared first on Search Engine Journal.
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Daily Search Forum Recap: February 17, 2021
Here is a recap of what happened in the search forums today...
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Google: Audio Versions of Text Posts Do Not Help SEO via @MattGSouthern
Google’s John Mueller says there’s no inherent SEO benefit to adding an audio version of a text-based web page.
The post Google: Audio Versions of Text Posts Do Not Help SEO via @MattGSouthern appeared first on Search Engine Journal.
from Search Engine Journal https://ift.tt/3ptszpn
Importance of Understanding Your Audience - Ep. 212
Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance of purging an email list and also how to maintain an audience and launch several ventures or businesses by understand your audience and their wants & needs.
The post Importance of Understanding Your Audience [Podcast] appeared first on Search Engine Journal.
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Presenting: The Essential Local SEO Strategy Guide
Posted by MiriamEllis
Untie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap!
This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with hopes of a stronger 2021 for local brands. It’s free, it’s jam-packed with over eight chapters of actionable local search marketing strategies for your agency or local business, it's…
What is The Essential Local SEO Strategy Guide?
Moz is publishing this free guide to support digital marketing agencies and local business owners who want to gain an excellent understanding of topics and tactics within local search marketing.
This multi-chapter guide covers:
- Understanding Google’s local SERPs
- Assessing demand and analyzing local markets
- Analyzing on-page SEO and local business listings
- Analyzing and developing a reputation and reviews strategy
- Analyzing local business content and creating a publishing strategy
- Crafting a robust local marketing strategy
- Local search automation, analytics, and reporting
It also includes a special chapter on local SEO in the time of COVID-19 and a handy local search glossary.
Who will get value from this guide?
Any reader who has a beginning-to-intermediate acquaintance with local SEO should find next-level education in this guide to improve their skill set. Experts will find useful and practical perspectives to help them communicate with teams, stakeholders, and clients, thus improving the chances of buy-in for projects.
If you’re responsible for marketing any aspect of a local business, The Essential Local SEO Strategy Guide contains workflows you can implement today to achieve local brand and agency goals.
Share this guide with:
- Single and multi-location local businesses.
- Brick-and-mortar models, service-area businesses, and hybrids.
- All relevant staff at your local brand, from in-house marketers to key customer service personnel, from bloggers, to webmasters, to social media managers.
- Incoming staff at your digital marketing agency who need training in local SEO to become a greater asset to your company.
- Any member of your team tasked with the many facets of marketing local businesses.
- Friends, family and colleagues who own a local business and could use a great playbook for a better 2021.
What makes this guide different?
This highly detailed and illustrated guide is special, in that it teaches not just the “how” of local SEO, but the “why”.
Expert explanations will help you see the big picture of local SEO as a sensible whole, rather than just random tactics in no particular order. We’re not aware of another free guide on the market that delves more deeply into the mindset of serving local communities with the objective of turning a local business into a local household name.
This robust guide will help you put the three pillars of local search — proximity, prominence, and relevance — to work for the brands you’re marketing, and build the visibility and reputation essential to success.
Moz knows local businesses are the backbone of the economy, and we want to do everything we can to support sustainable, diverse, thriving towns and cities through the presence of strong local brands. We hope you’ll take this guide as our gift to help build a better future for the local businesses you’re marketing. Unwrap it today!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from The Moz Blog https://ift.tt/3jZHpD2
See How Losing Broad Match Modified Will Impact Your Google Ads via @siliconvallaeys
How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.
The post See How Losing Broad Match Modified Will Impact Your Google Ads via @siliconvallaeys appeared first on Search Engine Journal.
from Search Engine Journal https://ift.tt/3u7kgDa
10 Tips for Starting a Business Blog That’s Built to Scale via @_kevinrowe
There are many business benefits of a blog with high-quality content. Learn how to set the foundation for a successful enterprise blog.
The post 10 Tips for Starting a Business Blog That’s Built to Scale via @_kevinrowe appeared first on Search Engine Journal.
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Unconfirmed Google Search Ranking Algorithm Update February 17th
I am seeing some early signs of yet another Google Search ranking algorithm update this morning. The SEO community is starting to buzz about ranking fluctuations this morning and some of the tracking tools are already picking up on the changes to the Google Search rankings.
from Search Engine Roundtable https://ift.tt/3dkQ9SI
from Search Engine Roundtable https://ift.tt/3dkQ9SI
Google Search Console Screenshot Hack
Valentin Pletzer along with Saijo George came up with a little trick or hack to get Google Search Console to show you a screenshot of the middle or portion of your page. Normally, the URL inspection tool screen shot is of the top of the page only but if you use the scroll-to-text URL, Google will screenshot from that location down.
from Search Engine Roundtable https://ift.tt/3s5o4To
from Search Engine Roundtable https://ift.tt/3s5o4To
How Instagram’s Algorithm Works & IG Content Best Practices via @gregjarboe
Understanding Instagram's algorithm can help with views and engagement. Check out these best practices for Feed posts, Stories, IGTV videos, and Reels.
The post How Instagram’s Algorithm Works & IG Content Best Practices via @gregjarboe appeared first on Search Engine Journal.
from Search Engine Journal https://ift.tt/2ON3ZTN
Fundamentals of Link Building for Ecommerce & Affiliate Sites in 2021 [Webinar] via @brentcsutoras
Join our next live webinar with PureLinq founder Kevin Rowe and learn how to boost your ecommerce and affiliate site’s search visibility with link building.
The post Fundamentals of Link Building for Ecommerce & Affiliate Sites in 2021 [Webinar] via @brentcsutoras appeared first on Search Engine Journal.
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