Punctuation After A Link Bad For Google Ranking? Nope.

Here is a new question I have never heard before in the SEO space. Someone asked if "adding punctuation after a link is somehow bad for SEO." He said he heard this as a rumor and didn't know if there is any truth to this. The truth is, this is a myth and this is not true.

from Search Engine Roundtable https://ift.tt/3yAUt8r

Google: Creating Unrelated Content To Build Links Is A "Wasted Opportunity"

Google's John Mueller was asked if it is against Google's webmaster guidelines to create a blog and build content that is unrelated to your business, with the sole intent of building links. John said no, it is not against Google's guidelines but that the whole thing is a "wasted opportunity."

from Search Engine Roundtable https://ift.tt/34dDpra

Google Tests Trending Searches On Google Mobile Home Page

Last week I saw a bunch of people notice Google showing a trending searches box on the Google Search home page. We saw this in the auto-complete results and in Google Discover results, but I don't think I've seen it as a standalone feature on the Google home page.

from Search Engine Roundtable https://ift.tt/3vb0U01

Google: Complaining On Twitter About Content Not Being Indexed Won't Help

Googlers are often being asked about why content on specific websites do not rank or are not indexed. In this last case, John Mueller of Google responded to one request saying "We just don't index all content - complaining about it on Twitter won't change that."

from Search Engine Roundtable https://ift.tt/3wuQwAt

GoogleBot & BingBot Brand SERP Shirts

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Google KELM Reduces Bias and Encourages Factual Accuracy via @sejournal, @martinibuster

Google AI announced KELM, a way to reduce bias and toxic content and increase factual accuracy

The post Google KELM Reduces Bias and Encourages Factual Accuracy appeared first on Search Engine Journal.

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5 Free Google Tools to Upgrade Your SEO Strategy

If you’re just getting started or lack the budget necessary for fancy tools, there are still many resources available. In this piece, we’re going to cover five of our favorite FREE Google tools, and how they can help you step up your SEO game.

from The Moz Blog https://ift.tt/349EAI6

5 Powerful Takeaways From Ad World May 2021 via @sejournal, @AdWorldOfficial

Full of actionable insights, tactical tips, and real-world case studies, Ad World did not disappoint! Here are the top advertising takeaways you shouldn't miss.

The post 5 Powerful Takeaways From Ad World May 2021 appeared first on Search Engine Journal.

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