Google: Creating Unrelated Content To Build Links Is A "Wasted Opportunity"

Google's John Mueller was asked if it is against Google's webmaster guidelines to create a blog and build content that is unrelated to your business, with the sole intent of building links. John said no, it is not against Google's guidelines but that the whole thing is a "wasted opportunity."

from Search Engine Roundtable https://ift.tt/34dDpra