Google Core Web Vitals Update In Search Console - Bug or Normal?

Google seems to have updated its core web vitals metrics within Google Search Console a few days ago. The weird thing is that good URLs and URLs need improvements metrics all went down around that date but the poor URLs stayed the same.

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Google AdSense PIN Verification Issues

Google AdSense may have a bug with its PIN verification processs. There are tons of AdSense publishers complaining in the Google AdSense Help Forums about issues where they are unable to use the PIN verification anymore. It seems like a widespread bug but I am not sure, as Google has not responded to those complaints.

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Google Business Profiles Now Requests Text/WhatsApp Number During Setup

We know you have been able to add your text or WhatsApp number to your Google Business Profile for some time now, but now Google is asking for it when you set up your Google Business Profile for the first time.

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Google Ads Apply Recommendations Within Gmail Can Be Dangerous

Google Ads with Gmail has this feature that you can now click one button to apply a recommendation for your Google Ads. The scary part, you don't even need to open the email to apply this recommendation, so you are kind of applying them blindly.

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Microsoft Bing Tests Delivery Truck Icon In Search Ads

Microsoft is testing using a blue delivery truck icon in some of the ads in the Bing Search results. I guess it is to symbolize that they offer delivery?

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Bing Local Pack With See More Button At Top

Microsoft is testing showing the "See more" button at the top of the Bing local pack, instead of the bottom of the local pack. I suspect this is a test and not a bug, but who knows.

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Google AI Mode Comes To Circle to Search and Lens

Google announced yesterday that AI Mode now works with Circle to Search and Google Lens. Google's Rajan Patel wrote on X, "Today, we're taking your visual searches to the next level with two new capabilities."

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Google Ads Generating Fewer Clicks? Why?

The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?

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Google Ads To Update Its Political Content Policy

Google will be updating its political content policy this month, if not already. Specifically, the content on the Google Ads Political content policy page and Election Ads verification page will be revised.

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Google Ads Editor Version 2.10 Is Out With 20 New Features

Google has released the new version of Google Ads Editor, version 2.10. This version has over 20 new features, which is a lot of a version update for Google Ads.

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Google AI Mode Follow Up Questions With Suggestions

Google AI Mode also has search suggestions in the follow-up section. After you ask Google AI Mode a question and scroll down to ask a follow-up, Google may show you follow-up search suggestions.

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Google Search Rolls Out AI Mode In India Without Labs

A couple of weeks ago, Google rolled out AI Mode via Search Labs in India and now Google is fully rolling it out, without opting into it in Search Labs within India. AI Mode is now fully live in India and the US, without you opting into it in Search Labs.

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Google Keyword Planner Update Gives Breakdown By By City, Region & Device/Platform

Google has pushed out an update to its keyword planner tool that gives you new forecast views to get predictions on your keywords by regions and device/platform. The update also mentions that grouped ideas are now in your keyword ideas section.

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Google Tests Low, Typical, High Price Labels In Search Result Snippets

Google is testing labeling search result snippets with "low price," "typical price" and I assume "high price" directly in the search results. We've seen these for product grid results before, but I am not sure if we've seen them for normal search result snippets.

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Google Business Profiles Reverification After Suspensions Increasing?

A number of local SEOs are stating that Google is now requiring businesses that had their Google Business Profiles suspended to reverify at a higher rate than normal. Meaning, the business needs to go through the verification process again to be activated within Google Business Profiles.

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Google Ads With Nearby Hotel Placement Units

Google seems to be testing a new ad unit for hotel or nearby listings that have big blue buttons to book at the site being listed. I am honestly not sure if this is new but I am told it is.

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New Google AdSense Fill Empty In-Page Ads

Google AdSense announced a new feature to "Fill empty in-page ads" by showing "contextually-relevant suggestions related to your page and site inside unfilled ad spaces." In short, if an ad is not filled by Google on your page, then Google will look for other ways to monetize that ad spot.

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Microsoft Laying Off 9,000 Employees - 4% Of Workforce

Microsoft will be laying off about 4% of its workforce, which is about 9,000 employees. It is unclear if any of those jobs are across the Bing, Copilot or Microsoft Advertising businesses, or any search-related business.

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Confirmed: Google Ads Errors & High Latency Issues

Google has confirmed an issue with Google Ads, where there are unexpected errors, high latency and other unexpected issues with the Google Ads advertiser console. Google said access is fine but it is likely serving some errors and other issues.

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Google Ads Bans Tablet Presses Ads

Google will soon ban ads for tablet or pill presses; they will be added to the list of dangerous products or services. Ads for pill presses, tableting machines, dies, molds, stamps, punches used for creation or imprinting of pills and tablets will not be allowed after September 1, 2025.

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Cloudflare To Block AI Crawlers By Default & Pay Per Crawl Model

Cloudflare, a company that powers about 20% of all web pages on the web, has announced it is now blocking AI crawlers by default. Plus, it is offering a new model to allow AI services to pay content creators to crawl their content, named Pay Per Crawl.

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Who Ate The Bing Search Results

Here is a weird bug with Bing Search - if you search for the term [ate], there are no search results. All you get are AI Answers at the top and maybe an interesting reads box, then there are related searches.

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Google AdSense New Privacy Law & Opt-Out Mechanism

Google AdSense has added new universal opt-out mechanisms and privacy controls due to new laws they must adhere to. These go across several US states.

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Google Promotes AI Mode With Animated Google Doodle

Google is promoting AI Mode with an animated Google Doodle on its home page, in some countries. The Google home page logo, animated and clickable, takes you into a search for AI Mode. It also has a Google-colored gradient to the top of the search results bar today, and Google also has promotional text on its home page for AI Mode.

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New Google Ads Broad Match Experiments Testing

Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this "new approach is aimed at delivering faster results and reducing some of the common experimentation errors, by diverting traffic and budget within the existing campaign (instead of creating a campaign copy for the experiment treatment arm)."

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