New Google Ads Broad Match Experiments Testing

Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this "new approach is aimed at delivering faster results and reducing some of the common experimentation errors, by diverting traffic and budget within the existing campaign (instead of creating a campaign copy for the experiment treatment arm)."

from Search Engine Roundtable https://ift.tt/viHqe6A

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