Google Ads Customer Match Lists Will Work With Smart Bidding & Optimized Targeting

Google sent some advertisers emails saying "beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in your account to enhance your ad campaign performance for your goals (e.g. conversions). Today, you only experience these performance benefits when your lists are actively applied to campaigns."

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Balloons � Overtake Google Dublin Lobby

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Daily Search Forum Recap: May 4, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

If you use Google Ads Scripts, the Google Ads or AdWords API...

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Google Search UI Tests Continue With Full Width Videos & Grid Formatted Results

Google is continuing its mobile search user interfaces with more variations of its grid search results format and full width video search result snippets.

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Was There Crawl Spikes From Google After URL Parameter Tool Went Offline?

As you know, last week, on April 26th, Google disabled the URL parameter tool within Google Search Console and stopped respecting any of the rules added to that tool. Some are asking if the recent crawl spikes they saw with Googlebot was related to this change.

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