Google Ads Customer Match Lists Will Work With Smart Bidding & Optimized Targeting

Google sent some advertisers emails saying "beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in your account to enhance your ad campaign performance for your goals (e.g. conversions). Today, you only experience these performance benefits when your lists are actively applied to campaigns."

from Search Engine Roundtable https://ift.tt/wmtaCGX