Why Do SEO Forecasting Models Keep Failing Us? via @seomonitor

Here's how agencies can take a thorough look at SEO forecasting and better communicate to clients how an SEO goal can impact their business.

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Pinterest Tests Product Ratings, “Best Seller” Labels, More via @MattGSouthern

Pinterest is currently testing a number of new shopping features designed to draw more attention to products pins.

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2020 Local Voice Search Ranking Factors [STUDY] via @MattGSouthern

As 58% of voice search users employ it to run local business queries, a new study looks at factors that go into ranking the results.

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Daily Search Forum Recap: August 31, 2020

Here is a recap of what happened in the search forums today...



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Google Shows “Licensable” Badges in Image Search Results via @MattGSouthern

Google is now displaying a “Licensable” badge in image search results on photos that can be purchased for legal use on other websites.

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Google Removes ‘Labeled for Reuse’ Options from Image Search Tools via @karenneicy

Google has removed both the Labeled for Reuse and Labeled for Reuse with Modification' features from its image search tools.

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Google Announces Home Activities Rich Results via @martinibuster

Google announced a new Home Activities Rich Results. Currently triggered by fitness related queries on mobile.

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A Personalized Entity Repository in the Knowledge Graph via @bill_slawski

Google introduces a personalized entity repository, similar to a user-specific knowedge graph to predict actions and suggestions for users of Google.

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How to Create Paid Search Offers That Are Actually Profitable via @amyppc

Need to create paid search offers that don't just convert, but sell? This step-by-step process gives you the structure to maximize profits.

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How Do Algorithms Work? A Basic Primer for Non-Marketers via @CarolynLyden

Many people are suspicious of information they find online, but a very basic understanding of how algorithms and machine learning work can help.

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Internal Linking: How to Unlock Your Site’s Hidden Potential [Webinar] via @brentcsutoras

Join this webinar and learn how to identify internal link optimization opportunities that can elevate your organic presence to the next level.

The post Internal Linking: How to Unlock Your Site’s Hidden Potential [Webinar] via @brentcsutoras appeared first on Search Engine Journal.



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Vlog #82: Kevin Lee Of Didit on Digital PR & Why It Rocks For SEO - Part One

This is the first interview I did after New York went on lock due to COVID in March - hence the lack of the haircut. Kevin Lee came to my home to do an outside vlog interview, socially distant, to discuss SEO and SEM...


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Can Apple Search Compete Against Google Search?

In 2015, Apple first revealed information about AppleBot, its search engine crawler. Then a few months ago, Apple updated its information around web search to list its web ranking factors. Jon Henshaw last week published a very comprehensive blog post on Apple's behind the scenes efforts in launching a search engine to compete with Google.


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Google On Word Count As A Ranking Signal

We know Google has said numerous times that word count is not a ranking factor, nor is it indicative of quality. We know Google said short content can rank just fine. But Google has to answer this question often enough. John did that this morning in numerous tweets that I wanted to share with you.


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