Can Apple Search Compete Against Google Search?

In 2015, Apple first revealed information about AppleBot, its search engine crawler. Then a few months ago, Apple updated its information around web search to list its web ranking factors. Jon Henshaw last week published a very comprehensive blog post on Apple's behind the scenes efforts in launching a search engine to compete with Google.

from Search Engine Roundtable https://ift.tt/2DjGXi0