Google: Quality Changes Take Several Months To Be Reprocessed & Reevaluated

John Mueller of Google confirmed what most of you SEOs already know, that it can take Google "several months" to understand quality changes that are made to a site. John Mueller said on Twitter "making significant quality changes across a site takes time to be picked up & reflected in search." "These things often take several months to be reprocessed & reevaluated," he said.

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Again, Google Does Not Use Sentiment For Ranking Purposes

In 2018, Google's Danny Sullivan said Google does not recognize sentiment in Google Search. He was asked again in 2021 and Danny Sullivan, no, Google still does not consider it for uses in Search.

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Search Console Insights, New GA4 Reports & More Digital Marketing News via @sejournal, @shepzirnheld

Learn about the new Search Console Insights feature, Shop Pay's expansion to non-Shopify merchants, Amazon's blocking of FLoC, and how GA4 just got even better.

The post Search Console Insights, New GA4 Reports & More Digital Marketing News appeared first on Search Engine Journal.

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Google Begins Showing Non AMP Pages In Top Stories Carousel

We expected Google to start showing non-AMP pages in the top stories carousel in mobile search last Thursday. It seems like as of yesterday, Monday afternoon, Google began to show non-AMP pages in the top stories carousel.

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A Lot Of Expandable Google Ads

Google has expandable ad formats and it seems like Google likes to use those formats for some queries and for some searchers. Valentin Pletzer shared screen shots of him being covered with these ad formats in Google Search.

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When Google Ads Might Not Show Quality Score Metrics

Did you ever look at your Google Ads reporting and see that the quality score metrics are missing data. Specifically the columns for quality score, expected CTR, landing page experience and ad relevance fields. Well, the reason may be that Google does not have enough exact match impressions to come up with the data.

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