When Google Ads Might Not Show Quality Score Metrics

Did you ever look at your Google Ads reporting and see that the quality score metrics are missing data. Specifically the columns for quality score, expected CTR, landing page experience and ad relevance fields. Well, the reason may be that Google does not have enough exact match impressions to come up with the data.

from Search Engine Roundtable https://ift.tt/3wQe2bH