SEO

Here Is How Google May Use Machine Learning During Crawling

Martin Splitt from Google said Google may be using machine learning in crawling in production right now, or it might be just an experiment, but here is how it does use machine learning for crawling in search. I should note, as far as he is aware, machine learning is not used for rendering in Google Search.

from Search Engine Roundtable https://ift.tt/2IvKuMp

How Google Passage Indexing Might Look In The Search Results

Glenn Gabe submitted a question to Google's John Mueller asking him how will Google roll out the passage indexing - what will it look like when it rolls out. In short, John said he doesn't really know but based on his experience, Google will experiment a lot with different ways of showing this - so expect experiments.

from Search Engine Roundtable https://ift.tt/2UlHVz6

Google Webmaster Central Now Known As Google Search Central

First it was known as Google Sitemaps, then Google Webmaster Central and now it is Google Search Central. Why? Well, the team and tools are not just focused on webmasters - the same reason Google Webmaster Tools changed its name to Google Search Console.

from Search Engine Roundtable https://ift.tt/32Cixtf

The New GoogleBot Mascot: A Spider

from Search Engine Roundtable https://ift.tt/3ppe4DY

Snapchat Rolls Out More Ads Certification Courses via @MattGSouthern

Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising.

The post Snapchat Rolls Out More Ads Certification Courses via @MattGSouthern appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3nhHQsB