Poll: 60% Of SEOs Say SEO Is Harder Than Five Years Ago

Aleyda Solis posted a poll on Twitter asking SEOs if SEO "easier, more difficult or as difficult as 5 years ago to achieve results/goals in the SEO processes you work on?" Over 1,000 results came in and 60% of SEOs say it is harder now to do SEO than it was five years ago.

from Search Engine Roundtable https://ift.tt/3lhymO6

Google: Words In A URL A Very Light Weight Factor But Less After Indexing

Google's John Mueller said once again that Google does use the words in the URL as a ranking factor. But John explained that this is a "very very lightweight factor." John added that it becomes even less of a factor once the content is indexed.

from Search Engine Roundtable https://ift.tt/3cwp90r

Google: Location/Order Of rel Attribute Does Not Matter

Does it matter if you put the rel attribute in your HTML link before the link or after it? The answer is no. You can put the attribute in your HTML link where you want. Google will pick it up either way.

from Search Engine Roundtable https://ift.tt/3vqc95i

Microsoft Advertising Static Headlines For Dynamic Search Ads Available

Microsoft announced that you can now use static headlines within your Microsoft Advertising Dynamic Search Ads (DSAs). Static headlines are an additional column you can add to your Dynamic Search Ads page feed. This allows you to specify the specific ad title you want to show up for a particular URL you have in your page feed.

from Search Engine Roundtable https://ift.tt/3toxKZR

Featured Snippets Back To Normal Levels In Google Search

On February 19th or so, Google significantly dropped the number of times featured snippets would show up in the Google Search results. Well, as of Friday morning, March 12th, it looks like the percentage of time Google shows featured snippets in the results are back to normal.

from Search Engine Roundtable https://ift.tt/3bLOt3j