How Google Used MUM In Search For The First Time

Google announced yesterday one of, if not, the first, use case for MUM - Multitask Unified Model - in search. Google did tell us they will let us know when it is being used and here it is. They used it "to identify over 800 variations of vaccine names in more than 50 languages in a matter of seconds."

from Search Engine Roundtable https://ift.tt/3AfTI5C

Google Ads Is Deprecating Broad Match Modifier (BMM) Keywords In Late July

Google announced that by the end of July 2021 it will be deprecating the broad match modifier (BMM) keywords. That means you will no longer be able to create new BMM keywords with the +keyword notation.

from Search Engine Roundtable https://ift.tt/2Tp4mq2

A Complete Guide to the Google Panda Update: 2011-21 via @sejournal, @MrDannyGoodwin

Learn everything you need to know about Google Panda. Check out why it was launched, what we know about the algorithm and a complete timeline.

The post A Complete Guide to the Google Panda Update: 2011-21 appeared first on Search Engine Journal.

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Google Redirects Help Page Expanded To Show Impact On Google Search

Google has vastly expanded its help document on how various redirects impact your site's performance in Google Search. The document even mentions "Crypto redirects" which to me seems like a new term but just means a way to communicate in normal language that a page was moved.

from Search Engine Roundtable https://ift.tt/3qEKxYi

Google Merchant Center Relaxes Insufficient Payment Information Policy

Google announced that it is changing the insufficient payment information for Google Merchant Center. Specifically Merchants will no longer be required to provide their accepted payment methods on their website to customers before the checkout process. This change began on June 28, 2021.

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Google Ads API Migrate Your Feed-Based Extensions To Asset-Based Extensions

Google is telling those who used the Google Ads API to make sure to migrate the Feed-based extensions to supported Asset-based extensions soon. I believe the deadline will be October 20, 2021. Also, Google announced the new {extensionid} ValueTrack parameter will be available beginning June 24, 2021.

from Search Engine Roundtable https://ift.tt/2UWSPyZ