Google Investigating Cases Where Big Brand News Sites Ranking Above Small Specialized Publishers

Over the past couple of weeks or so, I have been hearing complaints from the SEO and publishing worlds that since some of the more recent core updates, Google has been ranking big publisher brands well above smaller, more specialized publishers that may know the topic better.

from Search Engine Roundtable https://ift.tt/2VBSLVT

Google Search Console Doesn't Filter Out All Bot Traffic

Google's John Mueller confirmed that Google Search Console does not filter out all bot traffic. John said on Twitter in response to someone suspecting seeing bot traffic in the Performance report, "sometimes it can be from bots - we don't necessarily filter all of that out in Search Console."

from Search Engine Roundtable https://ift.tt/3AmUPje

Each Google Core Updates Can Affect Search Rankings Differently

Google's John Mueller clarified on Friday that when Google pushes out new core updates that each one can be unique and impact Google's core rankings differently. So if your site is impacted by one, it might not be impact by another core update.

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Google: Alt Text Is Important For SEO

Newsflash, Google's Martin Splitt said that "alt text is important for SEO too." I did ask him how important, but he would not disclose that information. Here is more of the context around this on Twitter.

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Yahoo Sign Taken Down At Sunnyvale Headquarters

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5 Local Business Marketing Takeaways from MozCon Virtual 2021

Miriam shares her insights from some of the most relevant and exciting presentations at MozCon Virtual 2021 — learnings you can put to work for the local businesses you’re promoting.

from The Moz Blog https://ift.tt/3fMT5bk