SEO

March 2023 Google Webmaster Report

Here is the big Google webmaster report for March 2023, where I cover all the most important things that happened with Google search over the past month. The highlights include the Google product reviews update and a few unconfirmed updates. Of course, the Google Bard tease and AI content guidelines for Google Search, plus much more.

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Google: We Treat Hashtags As Words In Content

Google's John Mueller said on Twitter, "when it comes to web pages in Google Search, hashtags are just words, they have no special meaning or effect." So if you are big into hashtagging everything, Google will consume it as just content on the page.

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Google On lastmod Tag In XML Sitemap: Update The Date If Your Providing Something New

Google's John Mueller spoke a bit more about when you should update the date in the lastmod tag in the XML sitemap file. He said on Twitter if you are "providing something new for search engines that you'd like reflected in search," then update the date, if not, then don't.

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Google Ads Policy Changes For Malicious Software, Compromised Sites & Unwanted Software

Google Ads is updating its Malicious or unwanted software policy on May 9, 2023. The policy will be split into three policies, Malicious software, Compromised sites, and Unwanted software.

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G Bike Parking Spot At The GooglePlex

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Daily Search Forum Recap: March 1, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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Bing Summarized From Sources & The Web Answer Box

Microsoft Bing seems to be incorporating more of its Chat AI features into answer boxes in the main search results. Bing is testing a "summarized" box that gives you summary answers from X sources and the web.

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Google Search "People Also Ask" Showing Less Often

Both Semrush and RankRanger are reporting several point drops in the percentage of time a people also ask box shows up in the Google search results. The drop started on Friday, February 24th, a few days after the rollout of the February 2023 product reviews update.

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Google / YouTube Pottery

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Daily Search Forum Recap: February 28, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google said it might have its own way of sending traffic to publishers with its AI chat, Bard...

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Boat At The Google Kirkland Office

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Daily Search Forum Recap: February 27, 2023

Here is a recap of what happened in the search forums today...

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Google's John Mueller On Rewriting Your Content With ChatGPT

Google's John Mueller went back and forth multiple times with some SEOs on the topic of using ChatGPT not to write content from scratch but to rewrite existing content. The responses from John are educational, useful and somewhat funny as well.

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Google Pulls The Current List Of Googlebot IP Netblocks From Production Systems

Gary Illyes from Google noted that the list of Googlebot IP addresses that Google started to publish in 2021 and has updated last month is actually maintained in real-time by pulling directly from the "production systems' configuration files," he said.

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Bing "Content Medically Reviewed By" Doctor For Health Queries

Microsoft Bing now shows if the content is medically reviewed by a medical professional for health-related search queries. So if you search for [heart burn] or other health-related queries, Bing will show you which doctor reviewed the content and even link you to their LinkedIn profile.

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Bing AI Chat Now Tests Response Tones: Precise, Balanced & Creative

Microsoft Bing is testing a feature to set the tone you get from Bing AI Chat. You can select precise, balanced and creative tones.

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Sourdough Bread At Google NYC

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Daily Search Forum Recap: February 24, 2023

Bardogs Show At The Google Zurich Office

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Daily Search Forum Recap: February 23, 2023

Google: Google Discover Impacted By Many Search Signals, Including Now The Helpful Content Update

Google has updated both the Google Discover help documentation and the Google helpful content system page documentation to clarify that Google Discover uses many of the same signals as Google Search for ranking. The big news is that previously Google told us the helpful content update did not impact Discoverr, but now Google says it does.

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Valentine's Day at Google

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Daily Search Forum Recap: February 22, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Bear with me - a lot going on today...

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Prometheus: Why Bing AI Chat Is So Fast & Up-To-Date

Microsoft's Jordi Ribas, Corporate Vice President of Search & AI at Microsoft put together a detailed blog post explaining the Prometheus technology and how Bing uses it to make Bing AI chat fast and current.

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Report: Google Business Profiles Services Now Impact Local Rankings

Joy Hawkins and friends re-did a study they did years ago to discover that now the services you add to your Google Business Profiles now have an impact on your local rankings - at least way more than it did in 2019.

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