Daily Search Forum Recap: December 2, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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Google Core Web Vitals & Page Experience FAQs

Google posted an FAQ around Core Web Vitals and the upcoming Google Page Experience update. Google's Cheney Tsai said the company has compiled some of the most frequently asked questions about Core Web Vitals and Page Experience.

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Black Friday’s High Stakes Ad Environment in 2020 via @SusanEDub

2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise.

The post Black Friday’s High Stakes Ad Environment in 2020 via @SusanEDub appeared first on Search Engine Journal.

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How Search Queries Trigger Structured Information Cards (Knowledge Panels) via @bill_slawski

A recently granted patent describes how Google may use queries to trigger structured information cards and how those queries can evolve over time.

The post How Search Queries Trigger Structured Information Cards (Knowledge Panels) via @bill_slawski appeared first on Search Engine Journal.

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How to Use Your Content Marketing to Seed Your Lookalike Audiences via @GaryLHenderson

Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts.

The post How to Use Your Content Marketing to Seed Your Lookalike Audiences via @GaryLHenderson appeared first on Search Engine Journal.

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7 Musts for a Successful YouTube Channel via @brie_e_anderson

A complete and well-optimized YouTube channel can do wonders for a brand's success. Here are seven often-overlooked tactics that can make a big difference.

The post 7 Musts for a Successful YouTube Channel via @brie_e_anderson appeared first on Search Engine Journal.

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17 Years Covering The Search Industry

Today marks the 17th anniversary of starting this site, the Search Engine Roundtable. I've been writing about search for over 40% of my life - which is weird to think about. And I've been doing it consistently every workday, several times per day, even through a pandemic, for 17 years. It is hard for me to fathom that.

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New Google Maps Community Feed Within The Explore Tab

Google Maps has added a new social feature in the map software named the "community feed." It can be found in the explorer tab within the Google Maps app on Android and iOS. It is a way for you to find out what the community is sharing about a specific business with the ability to follow those suggestions in your Google feed going forward.

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December 1 Google Search Ranking Algorithm Update

There may be another Google search ranking algorithm update rolling out again. This one started around Tuesday, December 1, 2020. Google has not confirmed this but there is chatter and the tracking tools are also showing an update.

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