Should Google Have Not Released The December 2020 Core Update When It Did?

As you know, Google released the December 2020 broad core update at 1pm ET on December 3, 2020. This was after Black Friday (November 27) and Cyber Monday (November 30) but before the actual holiday season - Chanukah is Thursday night (December 10th) and Christmas is later this month. Was this the right time to release a core update or should Google have held off until after January 1st?


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Google: Passage Indexing & The December Core Update Are Not Bundled

There has been some speculation or questions if Google, along with the December 2020 core update, released the passage indexing feature. Google did say passage indexing would be live by the end of the year, so is it live?


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Google: Structured Data is an Extremely Light Signal via @martinibuster

Google's John Mueller clarifies multiple points about how Google uses structured data

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10 Ways Website Structure Can Affect SEO via @MaddyOsman

The way a site and its pages are organized can impact SEO visibility more than you realize. Learn how to address common site structure issues.

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You Need This 2021 Marketing Calendar [Free Templates] via @annaleacrowe

This marketing calendar includes a breakdown of all the holidays, big events, and inspiration campaigns for 2021.

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SEO Benefits of New Top Level Domains (nTLDs)? via @martinibuster

Google's John Mueller answers if there is an SEO benefit from keyword-based New Top Level Domains (nTLDs)

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Google: Structured Data Rarely Gives Us Unique Information via @MattGSouthern

Google gets all the information it needs about a page from the page itself, and rarely learns anything unique from structured data, says John Mueller

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Daily Search Forum Recap: December 4, 2020

Here is a recap of what happened in the search forums today...



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Google Data: Top Holiday Shopping Searches via @MattGSouthern

Google’s latest guide to holiday shopping trends is now available with insights into top searches and most popular products.

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Google Ads Is Phasing Out New Gmail Campaigns & This Week’s Digital Marketing News [PODCAST]

Facebook hands out millions in ad credits due to reporting error, Amazon boasts its biggest holiday shopping season ever, and more.

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What Are Social Media Pods & Should You Join One? via @brentcsutoras

Struggling with low engagement and looking to jump on the Instagram pod trend? Check out the pros and cons to consider before joining one.

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International SEO in 2020: 4 Key Takeaways via @TaylorDanRW

International SEO pros offer their unique take on optimizing for Google and Yandex. Here are some optimization insights for global websites.

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