SEO

Dealing With "This Is The Way Our Old SEO Did It"

They say in business, one way to ensure your long-term failure, is to use the line "we've always done it this way." Maybe the same is true for SEO? Esben Rasmussen, an SEO, posted on Twitter "I am just in an uphill struggle with a global IT department of a big company "Our old SEO told us we could do it this way, so we are not changing this."

from Search Engine Roundtable https://ift.tt/35VzvEF

Google: There's No Timeframe For Out Of Stock Product Pages Soft 404ing

Google's John Mueller said that there is no specific timeframe for when an out of stock product page on your e-commerce site will end up resulting in a soft 404 in Google Search. A soft 404 is when Google thinks a page should return a 404 server status code but technically is not.

from Search Engine Roundtable https://ift.tt/2KtyagZ

Google: Best To Put Structured Data On The Page, Not Using Google Tag Manager

Google's John Mueller said on Twitter that it is best to implement your structured data on the page itself and not use Google Tag Manager to implement your structured data. He said the reason is because it makes it "straight-forward & usually easier to monitor/maintain."