New Google My Business Insights Platform & Device Breakdown

Google My Business seems to be adding to the Insights section new metrics that businesses can use for analytical purposes. The new metrics is called platform and device breakdown that show you the devices people used to find your business in Google Search or Maps.


from Search Engine Roundtable https://ift.tt/2KT252l

Google Can Penalize A Network Of Sites For The Same Manual Action

Let's say you run a legit network of sites under one umbrella company. Those sites have different content but the content is in the same framework and structure because I assume they use the same content management system and overall site structure. Guess what, if Google assigns a manual action to one site and knows it is part of a larger network of sites, it can apply that manual action across the other sites in the network.


from Search Engine Roundtable https://ift.tt/3qVeVML

Google Ads Tests "Site" Label In Search Ads

Here is a small and subtle test that probably will irritate some advertiers. Google Ads is testing placing a label named "Site" between the Ad label and the URL of the search ad in the mobile results. Patrick Garde shared a screen shot of this with me on Twitter.


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Microsoft Advertising Filter Link Extensions: More Links In Ads On Bing

Microsoft announced a new Microsoft Advertising search ad extension named Filter Link extensions. These Filter Link extensions enable advertisers to show many different link extensions in their ad snippet, as opposed to one.


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Logos Disappearing From Google Local Listings

There are a number of reports in the Local Search Forum that businesses are seeing their logos disappear from their Google local listings in search. I currently see mine so maybe it was a temporary glitch and it is now fixed.


from Search Engine Roundtable https://ift.tt/2YgPLf9