Google Will Stop Showing Teaser Web Stories In Search & Discover

Google posted on the Google blog that it will try to no longer show "teaser" based web stories in Google Search and Google Discover. Paul Bakaus from Google wrote "A critical ranking signal at Google is the quality of your content. And a one- or two-page teaser for your blog post doesn't tell a satisfying story to a reader, so Google will do its very best to not show these to users."

from Search Engine Roundtable https://ift.tt/3oqwgeQ

Entity vs. Query Rank In Google Search

Mark Williams-Cook posted a super interesting example of Google Search showing a different set of ranked results for the same query. The only difference was how the search was conducted. One search was done as a query, typing in the words into the search box. The second was selecting the entity in the search suggestions drop down box. Google ranks the results differently.

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Google Ranks Pages But Overall Site Greatly Influences The Ranking Pages

There is an interesting debate going on in the SEO industry over the past couple of days on if Google ranks pages as individual web pages or if Google ranks websites as a whole. The answer is really both and I'll explain why.

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Google Tests Red & White Hotel Pricing Pins

Normally when you do a search for hotels in a specific location, Google will show you a hotel search box with pricing pins in a blue background color. Google is testing variations of the colors for those pins both in red and white background colors, and maybe more.

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The Industry Mourns The Loss Of Hamlet Batista: A Special & Talented SEO Soul

We lost a special and talented SEO soul yesterday, Hamlet Batista. Hamlet Batista was not just insanely talented in his profession, in our industry, but he was also one of the most giving, caring and loving people that our industry ever knew. And now, with the deepest sorrow, he is with the angels in heaven.

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