Entity vs. Query Rank In Google Search

Mark Williams-Cook posted a super interesting example of Google Search showing a different set of ranked results for the same query. The only difference was how the search was conducted. One search was done as a query, typing in the words into the search box. The second was selecting the entity in the search suggestions drop down box. Google ranks the results differently.

from Search Engine Roundtable https://ift.tt/2KW3ogR