Google May Treat Press Releases Different From Other Content via @MattGSouthern

Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller.

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Daily Search Forum Recap: February 19, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...



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Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more!

The post Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.



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7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman

Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events.

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3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales via @LWilson1980

When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.

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18 More SEO Issues That Cause Search Rankings & Traffic to Drop via @BrianHarnish

There are many reasons a site's search rankings and traffic may drop, from technical on-site issues to off-site SEO. Use this checklist for diagnosis.

The post 18 More SEO Issues That Cause Search Rankings & Traffic to Drop via @BrianHarnish appeared first on Search Engine Journal.



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Google Discusses Natural Backlinks via @martinibuster

Google's John Mueller discusses the mindset for achieving natural backlinks

The post Google Discusses Natural Backlinks via @martinibuster appeared first on Search Engine Journal.



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Search Buzz Video Recap: Google Passage Based Ranking Impact, Google Update, Responsive Search Ads & Google Maps Spam

I got to say, I am a bit frustrated with the release of Google passage based ranking. I rant on it for a while and clarify a lot of things around it, including how it seemed like a small update and the scroll to text misinformation...


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Google Maps Spam Efforts Lead To Removal Of 55M Reviews & 3M Business Profiles

Google wrote about some of the efforts it takes towards preventing and removing "fake and fraudulent contributed content" on Google Maps. The numbers of how much Google has removed from the Google Maps ecosystem is pretty amazing.


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Google Search Central Live Conference Is Next Week

Google announced the Google Search Central Live Conference. It seems to be taking place on February 23, 2021 between the hours of 7:00PM and 8:35 PM (EST). Google said this event is scheduled for the "timezone to suit parts of the Asia-Pacific region."


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