Google Talks About Its Serving Index & Index Shards

In the latests episode of the Search Off The Record podcast with Googlers John Mueller, Gary Illyes, Martin Splitt and this week's special guest Mariya Moeva - they spoke about Google's SiteKit and then also about the serving index. Gary gave a summary of how Google's serving index works.

from Search Engine Roundtable https://ift.tt/3aL7PW1

Google Mobile-First Indexing Deadline Is Around March 2021

Google's revised mobile-first indexing deadline is coming up in the next several weeks. Google said it is going 100% into mobile-first indexing. Google moved the deadline from September 2020 to March 2021. John Mueller of Google said today the March 2021 is an approximate deadline.

from Search Engine Roundtable https://ift.tt/3qObd7U

Facebook Wins Standoff With Australian Government via @martinibuster

Australian government backs down, abandons attempt to force Facebook into negotiations. Facebook restores news traffic to Australian news organizations

The post Facebook Wins Standoff With Australian Government via @martinibuster appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3kdGuyR

Everything You Need to Know About Ad Extensions via @GrpTwentySeven

Ad extensions are an important part of optimizing your paid search ads. Here's everything you need to know about manual and automated ad extensions.

The post Everything You Need to Know About Ad Extensions via @GrpTwentySeven appeared first on Search Engine Journal.

from Search Engine Journal https://ift.tt/3dD3aHk

Google Search Console Association Controls Updated

Google has enhanced the associations controls within Google Search Console. Google now makes it super clear where your Search Console account is associated with, in terms of other Google accounts. The list of associations includes Analytics, YouTube, Google Ads, Android Apps and more.

from Search Engine Roundtable https://ift.tt/3aIW968

Google: Total Number Of Links Is Completely Irrelevant For SEO

Google's John Mueller said that "the total number [of backlinks] essentially is completely irrelevant" to rankings in Google in a video hangout last week. I heard the statement and didn't cover because it is SEO 101 but then I saw some of the responses on the internet about this line and decided it is worth repeating.

from Search Engine Roundtable https://ift.tt/2ZIEchK

Google: No Search Penalty For Too Many Redirects

Google's John Mueller confirmed that Google Search does not have a penalty for having too many redirects. John said on Twitter "No, Google won't penalize a site for having 15 redirects (or any other number)."

from Search Engine Roundtable https://ift.tt/2NST9ew