Daily Search Forum Recap: March 26, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...



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Zero Click Search Drama & Other Digital Marketing News [PODCAST]

The Marketing O’Clock team discusses Google’s increase in zero click searches, the use of Facebook groups in marketing strategies, and more!

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Google Patent: Rewriting Queries Based on Context to Meet Intent via @bill_slawski

A new patent from Google tells us how queries may be rewritten based on the context of those searches to better meet search intent.

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What Are Google Web Stories? A Guide for Marketers via @HelenPollitt1

Get to know Google Web Stories. Discover the features and benefits of Google's immersive storytelling content format and see whether it's right for your brand.

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4 COVID-19 Search Trends & How They Impact SEO via @krisjonescom

The pandemic has changed many things, especially how much we view the internet, online resources, and SEO. Read about how SEO has fared so far.

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Programming Note: Offline For Passover On Monday - March 29th

This is a programming note that I will be 100% offline Monday, Marc h 29th for the Passover holiday. Technically, I will be offline straight from Friday night through Monday night, so if anything blows up over the weekend, I won't get to it until Tuesday.


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Search News Buzz Video Recap: Zero Google Click Study, Final Mobile First Indexing, Page Experience Rollout & Search Console News

This was an interesting week, let's start with the Sparktoro study claiming 65% of all searches done on Google do not lead to a click to a website. Then Google responded saying this is a misleading statement. This all led to a lot of debate on...


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New Google Structured Data & Debugging Tools For Practice Problems & Math Solver Search Results

Google has new structured data markup for the practice problems and math solver search results. We first saw these results in the Google Search results back in late December 2020. Now, Google has officially launched this feature and with that launch has added new markup and reports in Search Console to debug these markup.


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Google: Don't Re-block Pages After You Allowed Them To Crawl To See Noindex Tags

Gary Illyes from Google said it is an "silly idea" to re-block or re-disallow pages after you allowed them to crawl that page in order for Google to see the noindex tags on that page. I apologize for the title of this story, it was a hard one to write.


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