Daily Search Forum Recap: April 5, 2021

Here is a recap of what happened in the search forums today...

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Microsoft Advertising’s New Rollout & More Digital Marketing News via @sejournal, @shepzirnheld

The Marketing O’Clock team discusses Microsoft Advertising's auto-applied recommendations and automotive ad unit, what's new with Instagram Stories, updates from Google Ads, and more.

The post Microsoft Advertising’s New Rollout & More Digital Marketing News appeared first on Search Engine Journal.

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How to Use Hreflang for a Multilingual Website via @sejournal, @TaylorDanRW

There are many considerations, interpretations, and implementations of the hreflang framework. Learn how to properly use and structure hreflang tags for multilingual websites here.

The post How to Use Hreflang for a Multilingual Website appeared first on Search Engine Journal.

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How to Optimize a SaaS Homepage: Keywords, Linking & More via @sejournal, @pawelgra77

Your SaaS brand's homepage is more than a landing page for branded queries and direct visits. Learn SaaS homepage SEO tips to help improve rankings.

The post How to Optimize a SaaS Homepage: Keywords, Linking & More appeared first on Search Engine Journal.

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How to Prioritize SEO Initiatives for Greatest Business Impact [Webinar] via @sejournal, @hethr_campbell

Focus your resources on SEO efforts that count. Join our next webinar and learn how to identify SEO initiatives that deliver measurable results.

The post How to Prioritize SEO Initiatives for Greatest Business Impact [Webinar] appeared first on Search Engine Journal.

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Vlog #114: Fay Friedman On E-Commerce SEO vs Other SEO & Common SEO Audit Issues

I met up with the Director of SEO and Marketing of AJH Co, Fay Friedman, in a nice park in New Jersey named Branch Brook Park. Fay has been doing SEO now for over 10 years for a multitude of companies but did a ton of e-commerce SEO in the first part...

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Third-Party Bot Traffic Does Not Directly Impact Your Google Rankings

A webmaster asked on Twitter if having "a lot of bot traffic coming in" and if that bot traffic is "tagged under organic traffic, will this have an adverse any effect or does google ignore this." The answer is no, John Mueller of Google said "That has no effect on Google Search."

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Fake COVID Vaccine Ads Hit Google

Despite all of Google's efforts to remove and prevent vaccine misinformation, some do slip through the cracks. Here is one example that was spotted by a former Googler who is now the California Chief Technology Innovation Officer at the California Department of Technology, Rick Klau.

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Google Begins Testing FLoC In Chrome

Google announced it has begun testing FLoC, Federated Learning of Cohorts, in Chrome. Specifically the FLoC origin trial in Chrome 89 will work on websites that don't opt out of it.

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